HSIEH CHENG YI

Product designer

SCROLL

Product designer with developer mindset.

PROFILE

Hsieh Cheng-Yi

Specializing in UI/UX design, I focus on creating solutions that balance exceptional user experience with practical implementability. With hands-on experience in independently developing websites and apps, I have a deep understanding of the technical constraints and possibilities behind design, enabling me to make more informed and comprehensive design decisions.

I have developed a productivity-focused Figma plugin that has been used by over 7,000 designers worldwide. In addition, I am well-versed in human-computer interaction principles and Google Analytics, and place strong emphasis on aligning design with business value.

Education Background
- M.A., Interaction Design, National Taipei University of Technology
- B.A., Interaction Design, National Taipei University of Technology
- Graduated from Fu-Hsin Trade & Arts School
Language Skills
- TOEIC 950
- JLPT N1 (Japanese)

Experience

Research intern (Public Service section), Taiwan Design Research Institute 2025/1 - 2025/2
UI designer intern, UXI Design Inc. 2022/3 - 2022/9

more about me

EXPERTISE

I can help you in following areas...

Bridge Between Teams

With a solid foundation in visual design and hands-on experience in independently designing and developing websites and apps from concept to launch, I serve as a bridge between different roles within a team—pursuing design aesthetics while ensuring feasibility.

Business-Driven Interface Design

From initial concept and prototyping to final interface design and design system development, every design decision is driven by business objectives while ensuring excellent usability.

User Experience Research & Design

I have independently conducted UX research to help identify existing product issues, formulate effective solutions, and provide clear, actionable insights from multiple perspectives, including design and development.

Cross-Disciplinary Value

Leveraging diverse project experience, I help reduce unnecessary back-and-forth communication and revisions, align project constraints with business goals, and create positive user impressions across all product touchpoints.