{"id":383,"date":"2023-04-13T12:00:00","date_gmt":"2023-04-13T04:00:00","guid":{"rendered":"https:\/\/hsiehchengyi.com\/?post_type=blog&#038;p=383"},"modified":"2026-03-18T12:02:43","modified_gmt":"2026-03-18T04:02:43","slug":"view-from-brand-and-view-from-user","status":"publish","type":"blog","link":"https:\/\/hsiehchengyi.com\/en\/blog\/view-from-brand-and-view-from-user\/","title":{"rendered":"\u505a\u793e\u7fa4\u7d93\u71df\u6700\u91cd\u8981\u7684\u5fc3\u6cd5\uff1a\u5f9e\u7c89\u7d72\u89d2\u5ea6\u51fa\u767c\uff0c\u601d\u8003\u54c1\u724c\u5c0d\u4ed6\u5011\u7684\u610f\u7fa9"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/cover-view-from-brand-and-view-from-user-refine-2026.jpg\" alt=\"\u5728\u793e\u7fa4\u7d93\u71df\u61c9\u7528UX\u548c\u8a2d\u8a08\u601d\u8003\" class=\"wp-image-1638\" 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class=\"wp-block-ourplugin-chengyi-callout callout callout-emoji display-flex-row\"><p class=\"ele-emoji\">\ud83d\udc49<\/p><div class=\"ele-wrap\"><p><strong>2026.03<\/strong>\uff1a\u6587\u7ae0\u5167\u5bb9\u5df2\u5168\u9762\u7ffb\u65b0\uff0c\u73fe\u5728\u5167\u5bb9\u9069\u7528\u65bc\u5404\u7a2e\u985e\u578b\u7684\u793e\u7fa4\u5a92\u9ad4\u7d93\u71df\u8005\u3002<\/p><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 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class=\"wp-block-heading\">\u5f9e\u4f7f\u7528\u8005\u7684\u89d2\u5ea6\u51fa\u767c\u505a\u793e\u7fa4\u7d93\u71df<\/h2>\n\n\n\n<p>\u5728\u570b\u969b\u6a19\u6e96\u898f\u7bc4<a href=\"https:\/\/www.iso.org\/obp\/ui\/#iso:std:iso:9241:-210:ed-2:v1:en:fig:1\">ISO 9241-210<\/a>\u4e2d\uff0c\u6709\u4e00\u500b\u540d\u8a5e\u80fd\u5920\u5f88\u597d\u5730\u63cf\u8ff0\u4f7f\u7528\u8005\u672c\u4f4d\u601d\u8003\uff0c\u90a3\u5c31\u662f\u2014\u2014\u4f7f\u7528\u8005\u4e2d\u5fc3\u8a2d\u8a08\uff08Human-Centered Design\uff09\u3002\u9019\u500b\u6982\u5ff5\u539f\u5148\u662f\u70ba\u4e86\u5f37\u8abf\u958b\u767c\u96fb\u8166\u7cfb\u7d71\u3001\u8edf\u9ad4\u6642\u9700\u8981\u4ee5\u4f7f\u7528\u8005\u7684\u9700\u6c42\u51fa\u767c\uff0c\u4f46\u300c\u4ee5\u4eba\u70ba\u672c\u300d\u7684\u7cbe\u795e\u540c\u6a23\u53ef\u7528\u5728\u793e\u7fa4\u7d93\u71df\u4e0a\u3002<\/p>\n\n\n\n<p>\u4f7f\u7528\u8005\u4e2d\u5fc3\u8a2d\u8a08\u5305\u542b\u4e86\u56db\u500b\u6b65\u9a5f\uff0c\u5206\u5225\u662f\uff1a<\/p>\n\n\n\n<ol 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