{"id":390,"date":"2023-04-16T12:00:00","date_gmt":"2023-04-16T04:00:00","guid":{"rendered":"https:\/\/hsiehchengyi.com\/?post_type=blog&#038;p=390"},"modified":"2025-08-12T17:32:08","modified_gmt":"2025-08-12T09:32:08","slug":"know-user-with-their-mental-model","status":"publish","type":"blog","link":"https:\/\/hsiehchengyi.com\/en\/blog\/know-user-with-their-mental-model\/","title":{"rendered":"\u7c89\u7d72\u6703\u7528\u81ea\u5df1\u7684\u89d2\u5ea6\u7406\u89e3\u4f60\u7684\u54c1\u724c\uff01\u8ac7\u7c89\u7d72\u7684\u300c\u5fc3\u667a\u6a21\u578b\u300d\u662f\u5982\u4f55\u4f86\u7684\uff1f"},"content":{"rendered":"<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/04\/know-user-with-their-mental-model.jpg\" alt=\"\u7c89\u7d72\u6703\u7528\u81ea\u5df1\u7684\u89d2\u5ea6\u7406\u89e3\u4f60\u7684\u54c1\u724c\uff01\u8ac7\u7c89\u7d72\u7684\u300c\u5fc3\u667a\u6a21\u578b\u300d\u662f\u5982\u4f55\u4f86\u7684\uff1f\" class=\"wp-image-391\" width=\"840\" height=\"472\" srcset=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/04\/know-user-with-their-mental-model.jpg 1920w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/04\/know-user-with-their-mental-model-300x169.jpg 300w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/04\/know-user-with-their-mental-model-768x432.jpg 768w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/04\/know-user-with-their-mental-model-1536x864.jpg 1536w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/04\/know-user-with-their-mental-model-1160x653.jpg 1160w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<p>\u5728<a href=\"https:\/\/hsiehchengyi.com\/en\/blog\/view-from-brand-and-view-from-user\/(\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\/\">\u4e0a\u4e00\u7bc7\u6587\u7ae0<\/a>\u4e2d\uff0c\u6211\u5011\u8ac7\u5230\u4f7f\u7528\u8005\u4e2d\u5fc3\u8a2d\u8a08\u7684\u7b2c\u4e00\u6b65\u662f\u4e86\u89e3\u4f7f\u7528\u8005\uff08\u7c89\u7d72\uff09\u3002\u7136\u800c\u4f60\u77e5\u9053\u55ce\uff1f\u54c1\u724c\u7d93\u71df\u8005\u773c\u4e2d\u7684\u81ea\u5df1\u8207\u4f7f\u7528\u8005\u773c\u4e2d\u6240\u8a8d\u8b58\u5230\u7684\u4f60\u5f88\u53ef\u80fd\u662f\u4e0d\u4e00\u6a23\u7684\uff01\u7576\u96d9\u65b9\u7684\u8a8d\u77e5\u4e0d\u540c\u6642\uff0c\u7c89\u7d72\u8207\u54c1\u724c\u4e92\u52d5\u7684\u904e\u7a0b\u5c31\u6703\u7522\u751f\u9810\u6599\u5916\u7684\u504f\u5dee\u3002\u672c\u7bc7\u6587\u7ae0\u5c07\u5411\u4f60\u4ecb\u7d39\u96d9\u65b9\u8996\u89d2\u843d\u5dee\u7522\u751f\u7684\u539f\u56e0\u8207\u7c89\u7d72\u7684\u300c\u5fc3\u667a\u6a21\u578b\u300d\u662f\u4ec0\u9ebc\uff01<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u7d93\u71df\u8005\u8207\u7c89\u7d72\u8996\u89d2\u5c0d\u65bc\u8a8d\u8b58\u54c1\u724c\u7684\u843d\u5dee<\/h2>\n\n\n\n<p>\u9996\u5148\uff0c\u6211\u60f3\u5148\u5f9e\u7d93\u71df\u8005\uff08\u4f60\uff09\u7684\u89d2\u5ea6\u8aaa\u660e\u4f60\u662f\u5982\u4f55\u8a8d\u8b58\u4f60\u7684\u54c1\u724c\u7684\u3002\u7576\u6211\u5011\u5728\u7d93\u71df\u4e00\u500b\u63d2\u756b\u54c1\u724c\u6642\uff0c\u6216\u591a\u6216\u5c11\u90fd\u6709\u91dd\u5c0d\u54c1\u724c\u7684\u767c\u5c55\u505a\u672a\u4f86\u898f\u5283\uff0c\u7121\u8ad6\u662f\u8fd1\u671f\u60f3\u756b\u7684\u767c\u6587\u4e3b\u984c\u3001\u672a\u4f86\u60f3\u8209\u8fa6\u7684\u6d3b\u52d5\u3001\u6e96\u5099\u5728\u9650\u6642\u52d5\u614b\u5206\u4eab\u7684\u5f71\u7247\u3001\u904e\u53bb\u767c\u6587\u7684\u6210\u6548\u7d71\u8a08\u6578\u64da\u22ef\u22ef\u7b49\u7b49\uff0c\u5f88\u5927\u7a0b\u5ea6\u4e0a\uff0c\u7d93\u71df\u8005\u5c0d\u65bc\u54c1\u724c\u7684\u8a8d\u8b58\u662f\u7531\u9019\u4e9b\u7c89\u7d72\u8996\u89d2\u6240\u770b\u4e0d\u5230\u7684\u300c\u5f8c\u53f0\u8cc7\u8a0a\u300d\u6240\u69cb\u6210\u3002\u9019\u4e9b\u5f8c\u53f0\u8cc7\u8a0a\u7684\u6027\u8cea\u5404\u6709\u4e0d\u540c\uff0c\u6709\u4e9b\u662f\u5c6c\u65bc\u4f01\u696d\u5167\u90e8\u7684\u71df\u904b\u7528\u6587\u4ef6\uff0c\u6709\u4e9b\u5247\u5c6c\u65bc\u5c1a\u672a\u767c\u5e03\u7684\u5167\u5bb9\u3002<\/p>\n\n\n\n<p><strong>\u53e6\u4e00\u65b9\u9762\uff0c\u7c89\u7d72\u537b\u662f\u900f\u904e\u4ed6\u5011\u6240\u770b\u5230\u7684\u3001\u6240\u807d\u5230\u7684\u3001\u6240\u611f\u53d7\u5230\u7684\u4e00\u5207\uff0c\u7528\u300c\u4ed6\u5011\u7684\u7406\u89e3\u300d\u4f86\u8a8d\u8b58\u4f60\u3002<\/strong>\u7b2c\u4e00\uff0c\u7c89\u7d72\u662f\u900f\u904e\u4ed6\u6240\u770b\u5230\u7684\u4e00\u5207\u4f86\u8a8d\u8b58\u4f60\u7684\u54c1\u724c\u3002\u8209\u4f8b\u4f86\u8aaa\uff1a\u4e5f\u8a31\u4f60\u4e00\u76f4\u662f\u500b\u71b1\u611b\u63cf\u7e6a\u690d\u7269\u7684\u63d2\u756b\u5bb6\uff0c\u4f46\u6700\u8fd1\u537b\u60f3\u5617\u8a66\u770b\u770b\u63cf\u7e6a\u52d5\u7269\u3002\u7576\u65b0\u7c89\u7d72\u770b\u5230\u4f60\u8fd1\u671f\u666e\u904d\u90fd\u5728\u756b\u52d5\u7269\u76f8\u95dc\u7684\u4f5c\u54c1\u6642\uff0c\u4ed6\u5f88\u6709\u53ef\u80fd\u6703\u8a8d\u70ba\u4f60\u662f\u4e00\u500b\u71b1\u611b\u63cf\u7e6a\u52d5\u7269\u7684\u756b\u8005\uff0c\u5373\u4f7f\u4e8b\u5be6\u4e26\u975e\u5982\u6b64\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"810\" src=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/04\/with_5.jpg\" alt=\"\" class=\"wp-image-394\" srcset=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/04\/with_5.jpg 1080w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/04\/with_5-300x225.jpg 300w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/04\/with_5-768x576.jpg 768w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/04\/with_5-880x660.jpg 880w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\">\u4f9d\u64da\u8fd1\u671f\u8f03\u5e38\u63cf\u7e6a\u4e3b\u984c\u7684\u4e0d\u540c\uff0c\u65b0\u4f86\u7684\u7c89\u7d72\u53ef\u80fd\u6703\u8aa4\u6703\u4f60\u70ba\u548c\u4f60\u773c\u4e2d\u7684\u81ea\u5df1\u5b8c\u5168\u4e0d\u540c\u7684\u63d2\u756b\u5bb6\u3002<\/figcaption><\/figure>\n\n\n\n<p><strong>\u7b2c\u4e8c\uff0c\u7c89\u7d72\u662f\u7528\u300c\u4ed6\u5011\u7684\u7406\u89e3\u300d\u4f86\u8a8d\u8b58\u54c1\u724c\u3002<\/strong>\u5ef6\u7e8c\u524d\u6bb5\u7684\u4f8b\u5b50\uff0c\u660e\u660e\u300c\u6700\u8fd1\u5e38\u63cf\u7e6a\u52d5\u7269\u300d\u4e26\u4e0d\u7b49\u65bc\u300c\u7d42\u751f\u4ee5\u63cf\u7e6a\u52d5\u7269\u70ba\u71b1\u611b\u300d\uff0c\u4f46\u70ba\u4ec0\u9ebc\u4ed6\u5011\u4ecd\u6703\u9019\u9ebc\u8a8d\u70ba\u5462\uff1f\u9019\u662f\u56e0\u70ba\u5728\u7c89\u7d72\u7684\u904e\u53bb\u7d93\u9a57\u88e1\uff0c\u4ed6\u5011\u7d93\u5e38\u770b\u5230\u7b26\u5408\u6b64\u985e\u8a8d\u77e5\u7684\u4f8b\u5b50\uff0c\u4e45\u800c\u4e45\u4e4b\uff0c\u9019\u5c31\u5f62\u6210\u4ed6\u5011\u5c0d\u65bcInstagram\u63d2\u756b\u5bb6\u7684\u666e\u904d\u8a8d\u77e5\u3002<\/p>\n\n\n\n<p>\u5c24\u5176\u662f\u5728Instagram\u9019\u500b\u4ee5\u5716\u50cf\u3001\u5f71\u50cf\u70ba\u4e3b\u89d2\u7684\u5e73\u53f0\u4e0a\uff0c\u4f7f\u7528\u8005\u66f4\u662f\u7fd2\u6163\u900f\u904e\u5716\u50cf\u6240\u7d44\u6210\u7684\u6163\u4f8b\uff08\u9019\u88e1\u7528&#8221;pattern&#8221;\u6bd4\u8f03\u80fd\u8868\u9054\u6211\u7684\u610f\u601d\uff09\u4f86\u8a8d\u8b58\u54c1\u724c\u3002\u5728\u7f3a\u4e4f\u6587\u5b57\u7684\u53c3\u8207\u4e0b\uff0c\u54c1\u724c\u5c11\u4e86\u4ee5\u6587\u5b57\u4f86\u7cbe\u78ba\u8868\u9054\u50f9\u503c\u4e3b\u5f35\u7684\u6a5f\u6703\uff0c\u4f46\u9019\u4e5f\u4f7f\u5f97\u5716\u50cf\u8207\u5f71\u50cf\u7684\u6392\u5217\u7d44\u5408\u66f4\u52a0\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u8209\u500b\u4f8b\u5b50\uff0c\u8acb\u770b\u4ee5\u4e0b\u906e\u4f4f\u4e86\u5e33\u865f\u540d\u7a31\u7684\u622a\u5716\uff0c\u4f60\u80fd\u731c\u51fa\u4f86\u5b83\u5011\u662f\u5c6c\u65bc\u54ea\u500b\u54c1\u724c\u7684\u5e33\u865f\u3001\u767c\u6587\u4e3b\u984c\u662f\u4ec0\u9ebc\u55ce\uff1f<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"810\" src=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/04\/with_3.jpg\" alt=\"\" class=\"wp-image-392\" srcset=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/04\/with_3.jpg 1080w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/04\/with_3-300x225.jpg 300w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/04\/with_3-768x576.jpg 768w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/04\/with_3-880x660.jpg 880w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\">\u5f9e\u5e33\u865f\u7684\u7248\u9762\u7246\u4f86\u770b\uff0c\u4f60\u731c\u5f97\u51fa\u8cf4\u9019\u5169\u500b\u5e33\u865f\u5206\u5225\u662f\u8ab0\u55ce\uff1f<\/figcaption><\/figure>\n\n\n\n<p>\u5f9e\u5716\u4e2d\u9019\u9ebc\u591a\u7684\u50a2\u4ff1\u7167\u7247\u770b\u8d77\u4f86\uff0c\u4f60\u4e5f\u8a31\u6703\u63a8\u6e2c\u5b83\u5011\u662f\u548c\u50a2\u4ff1\u6709\u67d0\u7a2e\u7a0b\u5ea6\u76f8\u95dc\u7684\u5e33\u865f\u3002\u7684\u78ba\uff0c\u9019\u5169\u500b\u5e33\u865f\u5206\u5225\u662f\u745e\u5178\u50a2\u4ff1\u5546IKEA\u548c\u65e5\u672c\u50a2\u4ff1\u5546\u5b9c\u5f97\u5229\u3002\u5728\u9019\u500b\u4f8b\u5b50\u4e2d\uff0c\u8166\u4e2d\u6d6e\u73fe\u7684\u63a8\u6e2c\u5373\u662f\u6839\u64da\u6211\u5011\u904e\u53bb\u7684\u7d93\u9a57\u7e3d\u7d50\u6240\u5f62\u6210\u7684\u7d50\u8ad6\u3002\u53cd\u4e4b\uff0c\u4e5f\u6709\u4eba\u6703\u63a8\u6e2c\u9019\u4e9b\u5e33\u865f\u53ef\u80fd\u662f\u548c3D\u85dd\u8853\u76f8\u95dc\u3001\u751f\u6d3b\u5c0f\u6487\u6b65\u76f8\u95dc\u7684\u5e33\u865f\uff0c\u9019\u662f\u56e0\u70ba\u5f7c\u6b64\u7684\u904e\u53bb\u7d93\u9a57\u69cb\u6210\u3001\u6bd4\u4f8b\u4e0d\u540c\uff0c\u56e0\u6b64\u731c\u6e2c\u4e5f\u6703\u4e0d\u540c\u3002\u5e73\u5e38\u8f03\u5e38\u63a5\u89f83D\u85dd\u8853\u7684\u4eba\uff0c\u770b\u5230\u9019\u4e9b\u5716\u7247\u5c31\u6709\u8f03\u5927\u7684\u6a5f\u7387\u806f\u60f3\u9019\u662f\u548c3D render\u4f5c\u54c1\u6709\u95dc\u7684\u5e33\u865f\uff0c\u4ee5\u6b64\u985e\u63a8\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"810\" src=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/04\/with_4.jpg\" alt=\"\" class=\"wp-image-393\" srcset=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/04\/with_4.jpg 1080w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/04\/with_4-300x225.jpg 300w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/04\/with_4-768x576.jpg 768w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/04\/with_4-880x660.jpg 880w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\">\u7b54\u6848\u63ed\u66c9\uff01\u9019\u5169\u500b\u5e33\u865f\u5206\u5225\u5c6c\u65bc\u745e\u5178\u50a2\u4ff1\u5546IKEA\u548c\u65e5\u672c\u50a2\u4ff1\u5546\u5b9c\u5f97\u5229\u3002<\/figcaption><\/figure>\n\n\n\n<p>\u63a5\u4e0b\u4f86\uff0c\u6211\u5c07\u4ecb\u7d39\u300c\u5fc3\u667a\u6a21\u578bMental Model\u300d\u4f86\u66f4\u8a73\u7d30\u5730\u548c\u4f60\u8aaa\u660e\u4e0a\u8ff0\u4f8b\u5b50\u4e2d\uff0c\u6211\u5011\u7684\u300c\u63a8\u6e2c\u300d\u662f\u600e\u9ebc\u7522\u751f\u7684\u3002<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u7c89\u7d72\u8166\u4e2d\u5c0d\u54c1\u724c\u7684\u7406\u89e3\u662f\u4ec0\u9ebc\uff1f\u4eba\u4eba\u8166\u4e2d\u90fd\u6709\u500b\u300c\u5fc3\u667a\u6a21\u578bMental Model\u300d\uff01<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u9019\u4e9b\u904e\u53bb\u7d93\u9a57\u9664\u4e86\u662f\u7c89\u7d72\u5feb\u901f\u4e86\u89e3\u54c1\u724c\u7684\u9014\u5f91\u4ee5\u5916\uff0c\u540c\u6642\u4e5f\u662f\u4ed6\u5c0d\u4f60\u9019\u500b\u54c1\u724c\u7684\u5fc3\u88e1\u9810\u671f\u3002<\/p>\n<\/blockquote>\n\n\n\n<p>\u6240\u8b02\u5fc3\u667a\u6a21\u578b\uff0c\u9664\u4e86\u524d\u6bb5\u8f03\u767d\u8a71\u7684\u89e3\u91cb\u6307\u300c\u91dd\u5c0d\u67d0\u4e00\u500b\u7cfb\u7d71\u7684\u904e\u53bb\u7d93\u9a57\u7e3d\u7d50\u300d\u5916\uff0c\u66f4\u7cbe\u78ba\u7684\u89e3\u91cb\u662f\u300c\u6211\u5011\u5728\u7406\u89e3\u67d0\u7a2e\u4e8b\u7269\u3001\u73fe\u8c61\u6216\u64cd\u4f5c\u904e\u7a0b\u4e4b\u540c\u6642\uff0c\u982d\u8166\u4e2d\u6703\u5f62\u6210\u4e00\u7a2e\u6a21\u578b\u5316\u7684\u6982\u5ff5\uff0c\u4ee5\u8a66\u805e\u7406\u89e3\u8a72\u4e8b\u7269\u3001\u73fe\u8c61\u6216\u64cd\u4f5c\u904e\u7a0b\u3002\u300d\uff08<a href=\"https:\/\/www.jodesign.org.tw\/index.php\/JODesign\/article\/viewFile\/748\/397\">\u4f86\u6e90<\/a>\uff09\u3002\u6211\u5011\u7684\u5927\u8166\u904b\u7528\u6b64\u6a5f\u5236\u4f86\u6e1b\u8f15\u751f\u6d3b\u4e2d\u64cd\u4f5c\u76f8\u540c\u6216\u985e\u4f3c\u4efb\u52d9\u6642\u7684\u8ca0\u64d4\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/04\/pexels-karolina-grabowska-7681063.jpg\" alt=\"\" class=\"wp-image-395\" srcset=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/04\/pexels-karolina-grabowska-7681063.jpg 640w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/04\/pexels-karolina-grabowska-7681063-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">\u7c89\u7d72\u4f9d\u64da\u81ea\u5df1\u7684\u904e\u53bb\u7d93\u9a57\u7e3d\u7d50\uff0c\u5f62\u6210\u4e86\u300c\u5fc3\u667a\u6a21\u578b\u300d\u3002<\/figcaption><\/figure>\n\n\n\n<p>\u53e6\u5916\uff0c<a href=\"https:\/\/www.taylorfrancis.com\/books\/edit\/10.4324\/9781315802725\/mental-models-dedre-gentner-albert-stevens?refId=180c365a-b27e-4248-94b7-42b7f6677c17&amp;context=ubx\">Norman<\/a>\u6b78\u7d0d\u51fa\u4e86\u5fc3\u667a\u6a21\u578b\u5177\u6709\u4ee5\u4e0b\u516d\u7a2e\u7279\u6027\uff1a<\/p>\n\n\n\n<ol 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