{"id":521,"date":"2023-05-16T12:00:00","date_gmt":"2023-05-16T04:00:00","guid":{"rendered":"https:\/\/hsiehchengyi.com\/?post_type=blog&#038;p=521"},"modified":"2026-03-18T12:02:47","modified_gmt":"2026-03-18T04:02:47","slug":"how-to-draw-empathy-map-for-social-marketing","status":"publish","type":"blog","link":"https:\/\/hsiehchengyi.com\/en\/blog\/how-to-draw-empathy-map-for-social-marketing\/","title":{"rendered":"\u5229\u7528\u540c\u7406\u5fc3\u5730\u5716\uff0c\u5e36\u5165\u6d88\u8cbb\u8005\/\u4f7f\u7528\u8005\u7684\u8996\u89d2\uff1a\u5de5\u5177\u4ecb\u7d39\u3001\u4f7f\u7528\u6642\u6a5f\u3001\u7e6a\u88fd\u6b65\u9a5f"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/cover-how-to-draw-empathy-map-for-social-marketing-refine-2026.jpg\" alt=\"\u5728\u793e\u7fa4\u7d93\u71df\u61c9\u7528UX\u548c\u8a2d\u8a08\u601d\u8003\" class=\"wp-image-1640\" srcset=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/cover-how-to-draw-empathy-map-for-social-marketing-refine-2026.jpg 1920w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/cover-how-to-draw-empathy-map-for-social-marketing-refine-2026-300x169.jpg 300w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/cover-how-to-draw-empathy-map-for-social-marketing-refine-2026-768x432.jpg 768w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/cover-how-to-draw-empathy-map-for-social-marketing-refine-2026-1536x864.jpg 1536w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/cover-how-to-draw-empathy-map-for-social-marketing-refine-2026-18x10.jpg 18w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/cover-how-to-draw-empathy-map-for-social-marketing-refine-2026-1160x653.jpg 1160w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>\u540c\u7406\u5fc3\u5730\u5716\u4e0d\u6b62\u53ef\u7528\u65bcUX\u4f7f\u7528\u8005\u7814\u7a76\uff0c\u4e5f\u80fd\u5920\u61c9\u7528\u65bc\u793e\u7fa4\u7d93\u71df\u3001\u884c\u92b7\u7b49\u5404\u7a2e\u9700\u8981\u4e86\u89e3\u7279\u5b9a\u65cf\u7fa4\u8f2a\u5ed3\u7684\u60c5\u5883\u4e2d\u3002\u9019\u500b\u5716\u8868\u5de5\u5177\u5c07\u900f\u904e\u4e03\u5927\u554f\u984c\u5f15\u5c0e\u4f60\u601d\u8003\uff0c\u4e00\u6b65\u6b65\u5730\u627e\u51fa\u65cf\u7fa4\u7279\u5fb5\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u9ebc\u662f\u540c\u7406\u5fc3\u5730\u5716<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What is an Empathy Map?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/QwF9a56WFWA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u4f9d\u64da\u77e5\u540d\u8a2d\u8a08\u7d44\u7e54Nielsen Norman Group\u7684<a href=\"https:\/\/www.nngroup.com\/articles\/empathy-mapping\/\">\u5b9a\u7fa9<\/a>\uff0c\u540c\u7406\u5fc3\u5730\u5716\uff08Empathy Map\uff09\u662f\u4e00\u7a2e\u5c07\u7279\u5b9a\u985e\u578b\u4f7f\u7528\u8005\u7684\u540c\u7406\u7d50\u679c\u8996\u89ba\u5316\u5448\u73fe\u7684\u5716\u8868\u3002\u5b83\u7684\u4e3b\u8981\u7528\u9014\u5728\u65bc\u51dd\u805a\u5718\u968a\u6210\u54e1\u5c0d\u65bc\u300c\u4f7f\u7528\u8005\u300d\u7684\u5171\u8b58\uff0c\u9032\u800c\u505a\u5f8c\u7e8c\u6c7a\u7b56\u3002<\/p>\n\n\n\n<p>\u767d\u8a71\u4e00\u9ede\u5730\u8aaa\uff0c<strong>\u9019\u500b\u5716\u8868\u7684\u7528\u9014\u662f\u5f15\u5c0e\u4f60\u5e36\u5165\u7279\u5b9a\u65cf\u7fa4\u7684\u8996\u89d2\uff0c\u601d\u8003\u4ed6\u5011\u807d\u898b\u4ec0\u9ebc\u3001\u770b\u5230\u4ec0\u9ebc\u3001\u6703\u8aaa\u4ec0\u9ebc\u8a71\u3001\u8655\u5728\u4ec0\u9ebc\u6a23\u7684\u74b0\u5883\uff0c\u7136\u5f8c\u5c07\u7d50\u679c\u8a18\u9304\u4e0b\u4f86\u3002<\/strong>\u9019\u500b\u300c\u5207\u63db\u8996\u89d2\u300d\u7684\u529f\u592b\uff0c\u5f80\u5f80\u80fd\u5e36\u52d5\u54c1\u724c\u3001\u4f01\u696d\u6d3b\u5316\u601d\u7dad\uff0c\u767c\u73fe\u7522\u54c1\/\u884c\u92b7\/\u793e\u7fa4\u7b49\u5404\u65b9\u9762\u7684\u554f\u984c\u6240\u5728\uff0c\u6700\u7d42\u63d0\u51fa\u76f8\u61c9\u7684\u89e3\u6c7a\u65b9\u6848\u3001\u6536\u7a6b\u7406\u60f3\u6210\u6548\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u540c\u7406\u5fc3\u5730\u5716\u7684\u4f7f\u7528\u6642\u6a5f<\/h2>\n\n\n\n<p><strong>\u540c\u7406\u5fc3\u5730\u5716\u5c6c\u65bc\u4e00\u7a2e\u63a2\u7d22\u6027\u5de5\u5177\uff0c\u6240\u4ee5\u9069\u5408\u7528\u5728\u8a2d\u8a08\u6d41\u7a0b\u7684\u6700\u4e00\u958b\u59cb\u2014\u2014\u4e5f\u5c31\u662f\u5c0b\u627e\u554f\u984c\u6240\u5728\u3001\u767c\u6563\u601d\u8003\u3001\u5236\u5b9a\u8a08\u5283\u7684\u968e\u6bb5\u3002<\/strong>\u6709\u4e86\u5c0d\u4f7f\u7528\u8005\u7684\u5177\u9ad4\u5b9a\u7fa9\uff0c\u5f8c\u7e8c\u7684\u7814\u7a76\u3001\u8a2d\u8a08\u3001\u958b\u767c\u7b49\u5de5\u4f5c\u624d\u80fd\u570d\u7e5e\u4ed6\u5011\u91cf\u8eab\u6253\u9020\u3002<\/p>\n\n\n\n<p>\u81f3\u65bc\u4ec0\u9ebc\u4eba\u61c9\u8a72\u8ca0\u8cac\/\u53c3\u8207\u756b\u540c\u7406\u5fc3\u5730\u5716\uff0c\u5247\u8996\u60f3\u9054\u6210\u7684\u76ee\u7684\u6c7a\u5b9a\u3002\u5982\u679c\u4f60\u53ea\u662f\u60f3\u505a\u7c21\u55ae\u7684\u8abf\u67e5\uff0c\u90a3\u81ea\u5df1\u4e00\u500b\u4eba\u4f86\u756b\u6216\u8a31\u5c31\u5920\u4e86\uff1b\u4f46\u5982\u679c\u4f60\u7684\u76ee\u7684\u662f\u51dd\u805a\u5718\u968a\uff08\u5c24\u5176\u662f\u8de8\u90e8\u9580\u5408\u4f5c\uff09\u7684\u5171\u8b58\uff0c\u90a3\u9ebc\u6700\u597d\u662f\u53ec\u96c6\u4e0d\u540c\u90e8\u9580\u7684\u4eba\uff0c\u7d50\u5408\u4ed6\u5011\u5c0d\u4f7f\u7528\u8005\u7684\u89c0\u5bdf\u4f86\u5b8c\u6210\u540c\u7406\u5fc3\u5730\u5716\u3002\u591a\u4eba\u5408\u4f5c\u7684\u53e6\u4e00\u500b\u597d\u8655\u662f\uff0c\u53c3\u8207\u6210\u54e1\u6703\u5c0d\u9019\u500b\u300c\u5ba2\u7fa4\u5b9a\u7fa9\u300d\u6709\u8a8d\u540c\u611f\uff0c\u907f\u514d\u65e5\u5f8c\u610f\u898b\u51fa\u723e\u53cd\u723e\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7e6a\u88fd\u540c\u7406\u5fc3\u5730\u5716\u7684\u6b65\u9a5f<\/h2>\n\n\n\n<div class=\"wp-block-ourplugin-chengyi-callout callout callout-emoji display-flex-row\"><p class=\"ele-emoji\">\ud83d\udc49<\/p><div class=\"ele-wrap\"><p>\u7db2\u8def\u4e0a\u7684\u540c\u7406\u5fc3\u5730\u5716\u6a21\u677f\u6709\u5404\u7a2e\u6a23\u5f0f\u3002\u96d6\u7136\u5916\u89c0\u4e0d\u540c\uff0c\u4f46\u6db5\u84cb\u5167\u5bb9\u90fd\u662f\u76f8\u540c\u7684\u3002\u4e0b\u5716\u662f\u6211\u81ea\u884c\u7e6a\u88fd\u7684\u7bc4\u4f8b\u6a21\u677f\uff0c\u6b61\u8fce\u81ea\u884c\u53d6\u7528\u3002<\/p><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-empathy-map-2.jpg\" alt=\"\u5728\u793e\u7fa4\u7d93\u71df\u61c9\u7528UX\u548c\u8a2d\u8a08\u601d\u8003 \u540c\u7406\u5fc3\u5730\u5716\u6a21\u677f\" class=\"wp-image-1639\" srcset=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-empathy-map-2.jpg 1920w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-empathy-map-2-300x169.jpg 300w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-empathy-map-2-768x432.jpg 768w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-empathy-map-2-1536x864.jpg 1536w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-empathy-map-2-18x10.jpg 18w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-empathy-map-2-1160x653.jpg 1160w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>\u540c\u7406\u5fc3\u5730\u5716\u5283\u5206\u70ba\u4e03\u500b\u5927\u554f\u984c\uff0c\u5206\u5225\u662f\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Who\uff1a\u9019\u500b\u5716\u8868\u8981\u63cf\u7e6a\u7684\u5c0d\u8c61\u662f\u8ab0\uff1f<\/strong>\n<ol class=\"wp-block-list\">\n<li>\u4ed6\u5011\u8655\u5728\u4ec0\u9ebc\u60c5\u5883\u4e2d\uff1f<\/li>\n\n\n\n<li>\u4ed6\u5011\u7684\u89d2\u8272\u662f\u4ec0\u9ebc\uff1f<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li><strong>See\uff1a\u4f7f\u7528\u8005\u5011\u770b\u5230\u4e86\u4ec0\u9ebc\uff1f<\/strong>\n<ol class=\"wp-block-list\">\n<li>\u4ed6\u5011\u8655\u5728\u4ec0\u9ebc\u60c5\u5883\u4e2d\uff1f<\/li>\n\n\n\n<li>\u4ed6\u5011\u5e73\u65e5\u6703\u63a5\u89f8\u5230\u54ea\u4e9b\u7522\u54c1\u3001\u670d\u52d9\uff1f<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li><strong>Hear\uff1a\u4f7f\u7528\u8005\u5011\u807d\u5230\u4e86\u4ec0\u9ebc\uff1f<\/strong>\n<ol class=\"wp-block-list\">\n<li>\u4ed6\u5011\u7684\u5468\u906d\u670b\u53cb\u3001\u89aa\u4eba\u3001\u540c\u4e8b\u7b49\u793e\u4ea4\u5708\u7684\u4eba\u548c\u4ed6\u5011\u8aaa\u4e86\u4ec0\u9ebc\uff1f<\/li>\n\n\n\n<li>\u4ed6\u5011\u5f9e\u5e73\u65e5\u6703\u63a5\u89f8\u7684\u5404\u7a2e\u5a92\u9ad4\u63a5\u6536\u5230\u4e86\u4ec0\u9ebc\u8a0a\u606f\uff1f<\/li>\n\n\n\n<li>\u4ee5\u4e0a\u7684\u9019\u4e9b\u7ba1\u9053\u4e2d\u5411\u4ed6\u5011\u50b3\u905e\u4e86\u4ec0\u9ebc\u50f9\u503c\u89c0\uff1f<\/li>\n\n\n\n<li>\u8ab0\u6703\u5f71\u97ff\u4ed6\u5011\u7684\u6c7a\u7b56\uff1f\u5982\u4f55\u5f71\u97ff\uff1f<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li><strong>Think &amp; Feel\uff1a\u4f7f\u7528\u8005\u5011\u7684\u771f\u5be6\u60f3\u6cd5\u3001\u611f\u53d7\u662f\u4ec0\u9ebc\uff1f<\/strong>\n<ol class=\"wp-block-list\">\n<li>\u5728\u4ed6\u5011\u7684\u50f9\u503c\u89c0\u4e2d\uff0c\u54ea\u4e9b\u4e8b\u7269\u662f\u771f\u6b63\u91cd\u8996\u7684\uff1f<\/li>\n\n\n\n<li>\u4ed6\u5011\u76ee\u524d\u7684\u751f\u6d3b\u4e2d\u6703\u51fa\u73fe\u54ea\u4e9b\u60c5\u7dd2\uff1f\u539f\u56e0\u662f\u4ec0\u9ebc\uff1f<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li><strong>Do\uff1a\u4f7f\u7528\u8005\u5011\u505a\u4e86\u4ec0\u9ebc\u884c\u52d5\u6216\u884c\u70ba\uff1f<\/strong>\n<ol class=\"wp-block-list\">\n<li>\u4ed6\u5011\u53ef\u80fd\u6703\u6709\u4ec0\u9ebc\u6a23\u7684\u884c\u70ba\u8209\u6b62\uff1f<\/li>\n\n\n\n<li>\u4ed6\u5011\u7684\u614b\u5ea6\u5982\u4f55\uff1f<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li><strong>Pain\uff1a\u4f7f\u7528\u8005\u5011\u76ee\u524d\u9762\u81e8\u7684\u75db\u9ede\u662f\u4ec0\u9ebc\uff1f<\/strong>\n<ol class=\"wp-block-list\">\n<li>\u4ed6\u5011\u76ee\u524d\u6b63\u9762\u81e8\u4ec0\u9ebc\u6a23\u7684\u7169\u60f1\u3001\u56f0\u96e3\u3001\u632b\u6298\u3001\u6311\u6230\uff1f<\/li>\n\n\n\n<li>\u5728\u4ee5\u4e0a\u56f0\u5883\u4e2d\uff0c\u4ed6\u5011\u76ee\u524d\u63a1\u53d6\u4e86\u54ea\u4e9b\u884c\u52d5\u3001\u5236\u5b9a\u4e86\u4ec0\u9ebc\u8a08\u5283\u6216\u7b56\u7565\uff1f<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li><strong>Gain\uff1a\u4f7f\u7528\u8005\u5011\u76ee\u524d\u5f97\u5230\u3001\u64c1\u6709\u4ec0\u9ebc\uff1f<\/strong>\n<ol 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