{"id":1647,"date":"2026-03-18T12:05:00","date_gmt":"2026-03-18T04:05:00","guid":{"rendered":"https:\/\/hsiehchengyi.com\/?post_type=blog&#038;p=1647"},"modified":"2025-09-25T20:18:09","modified_gmt":"2025-09-25T12:18:09","slug":"how-to-draw-customer-journey-map","status":"publish","type":"blog","link":"https:\/\/hsiehchengyi.com\/ja\/blog\/how-to-draw-customer-journey-map\/","title":{"rendered":"\u63cf\u7e6a\u9867\u5ba2\u63a5\u89f8\u7522\u54c1\u7684\u4f86\u9f8d\u53bb\u8108\uff1a\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u4ecb\u7d39\u3001\u4f7f\u7528\u6642\u6a5f\u3001\u7e6a\u88fd\u6b65\u9a5f"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/cover-how-to-draw-customer-jouney-map.jpg\" alt=\"\u5728\u793e\u7fa4\u7d93\u71df\u61c9\u7528UX\u548c\u8a2d\u8a08\u601d\u8003\" class=\"wp-image-1641\" srcset=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/cover-how-to-draw-customer-jouney-map.jpg 1920w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/cover-how-to-draw-customer-jouney-map-300x169.jpg 300w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/cover-how-to-draw-customer-jouney-map-768x432.jpg 768w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/cover-how-to-draw-customer-jouney-map-1536x864.jpg 1536w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/cover-how-to-draw-customer-jouney-map-18x10.jpg 18w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/cover-how-to-draw-customer-jouney-map-1160x653.jpg 1160w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" 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src=\"https:\/\/www.youtube.com\/embed\/2W13ext26kQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u5546\u696d\u6d3b\u52d5\u6c38\u9060\u96e2\u4e0d\u958b\u300c\u9867\u5ba2\/\u4f7f\u7528\u8005\u300d\u3002\u60f3\u50cf\u4f60\u662f\u4e00\u5bb6\u86cb\u7cd5\u5e97\u7684\u5e97\u9577\uff0c\u5728\u4f60\u7684\u773c\u4e2d\uff0c\u4f60\u6216\u8a31\u53ea\u770b\u5230\u300c\u9867\u5ba2\u524d\u4f86\u9580\u5e02\u8cfc\u8cb7\u86cb\u7cd5\uff0c\u7136\u5f8c\u96e2\u53bb\u300d\u3002\u4f46\u5be6\u969b\u4e0a\uff0c\u9867\u5ba2\u5728\u8e0f\u9032\u9580\u5e02\u4e4b\u524d\uff0c\u5f80\u5f80\u9084\u7d93\u6b77\u4e86\u4e00\u9023\u4e32\u4e8b\u4ef6\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n<ol 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href=\"https:\/\/hsiehchengyi.com\/ja\/blog\/how-to-draw-empathy-map-for-social-marketing\/\">\u540c\u7406\u5fc3\u5730\u5716<\/a>\u3001<a href=\"https:\/\/hsiehchengyi.com\/ja\/blog\/how-to-draw-persona\/\">\u4eba\u7269\u8a8c<\/a>\u7b49\u5de5\u5177\uff0c\u6df1\u5165\u4e86\u89e3\u76ee\u6a19\u5ba2\u7fa4\u7684\u9700\u6c42\u3001\u52d5\u6a5f\u8207\u884c\u70ba\u6a21\u5f0f\uff0c\u5efa\u7acb\u9bae\u660e\u800c\u7acb\u9ad4\u7684\u9867\u5ba2\u5f62\u8c61\u3002<strong>\u53ea\u6709\u5728\u9019\u500b\u57fa\u790e\u4e0a\uff0c\u624d\u80fd\u63cf\u7e6a\u51fa\u8cbc\u8fd1\u771f\u5be6\u7684\u9ad4\u9a57\u6d41\u7a0b\u3002<\/strong><\/p>\n\n\n\n<p>\u82e5\u7f3a\u4e4f\u9019\u6a23\u7684\u524d\u671f\u6e96\u5099\uff0c\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u5c31\u6703\u6dea\u70ba\u6191\u7a7a\u60f3\u50cf\u7684\u7ae5\u8a71\u6545\u4e8b\uff0c\u7121\u6cd5\u53cd\u6620\u9867\u5ba2\u7684\u771f\u5be6\u611f\u53d7\uff0c\u4e5f\u96e3\u4ee5\u627e\u51fa\u7522\u54c1\u6216\u670d\u52d9\u7684\u771f\u6b63\u9700\u8981\u6539\u5584\u7684\u5730\u65b9\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7e6a\u88fd\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u7684\u6b65\u9a5f<\/h2>\n\n\n\n<p>\u9996\u5148\u6211\u60f3\u8aaa\u660e\u4e00\u9ede\uff1a\u7db2\u8def\u4e0a\u5e38\u898b\u7684\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u6a21\u677f\u5927\u591a\u53ea\u63cf\u7e6a\u4e8b\u4ef6\u6d41\u7a0b\uff0c\u537b\u6c92\u6709\u4ea4\u4ee3\u9019\u4e00\u6574\u5957\u6d41\u7a0b\u7684<strong>\u4e3b\u89d2\u662f\u8ab0<\/strong>\u3001<strong>\u60f3\u5b8c\u6210\u4ec0\u9ebc\u76ee\u6a19<\/strong>\u3001\u4ee5\u53ca<strong>\u9047\u5230\u54ea\u4e9b\u963b\u7919<\/strong>\u3002<strong>\u7f3a\u5c11\u660e\u78ba\u7684\u4e3b\u89d2\uff08\u9867\u5ba2\u6216\u4f7f\u7528\u8005\uff09\uff0c\u63cf\u7e6a\u4e8b\u4ef6\u6642\u5c31\u5f88\u96e3\u5beb\u51fa\u7d30\u7bc0\uff0c\u4e5f\u7121\u6cd5\u771f\u6b63\u8cbc\u8fd1\u9867\u5ba2\u7684\u771f\u5be6\u60c5\u6cc1\u3002<\/strong><\/p>\n\n\n\n<p>\u91dd\u5c0d\u9019\u500b\u554f\u984c\uff0c\u6211\u500b\u4eba\u7684\u89e3\u6c7a\u505a\u6cd5\u662f\u628a\u300c\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u300d\u548c\u300c<a href=\"https:\/\/hsiehchengyi.com\/ja\/blog\/how-to-draw-persona\/\">\u4eba\u7269\u8a8c<\/a>\u300d\u5408\u5728\u4e00\u8d77\u7528\u3002\u4eba\u7269\u8a8c\u8ca0\u8cac\u63cf\u7e6a\u76ee\u6a19\u5ba2\u7fa4\u7684\u8f2a\u5ed3\uff0c\u800c\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u5247\u5448\u73fe\u9019\u500b\u5ba2\u7fa4\u5728\u63a5\u89f8\u7522\u54c1\u6642\u7684\u5b8c\u6574\u9ad4\u9a57\u6d41\u7a0b\u3002<strong>\u56e0\u6b64\uff0c\u6211\u63d0\u4f9b\u7684\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u7bc4\u4f8b\uff0c\u9700\u8981\u548c\u4eba\u7269\u8a8c\u642d\u914d\u95b1\u8b80\u624d\u80fd\u5448\u73fe\u5b8c\u6574\u7684\u8108\u7d61\u3002<\/strong>\u4ee5\u4e0b\u662f\u5047\u8a2d\u81ea\u5df1\u70ba\u7f8e\u98dfInstagram\u5e33\u865f\u7d93\u71df\u8005\uff0c\u91dd\u5c0d\u700f\u89bd\u8cbc\u6587\u7684\u7c89\u7d72\u6240\u63cf\u7e6a\u7684\u4eba\u7269\u8a8c\u548c\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-persona.jpg\" alt=\"\u5728\u793e\u7fa4\u7d93\u71df\u61c9\u7528UX\u548c\u8a2d\u8a08\u601d\u8003 \u4eba\u7269\u8a8c\u7bc4\u4f8b\" class=\"wp-image-1637\" srcset=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-persona.jpg 1920w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-persona-300x169.jpg 300w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-persona-768x432.jpg 768w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-persona-1536x864.jpg 1536w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-persona-18x10.jpg 18w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-persona-1160x653.jpg 1160w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-cjm.jpg\" alt=\"\u5728\u793e\u7fa4\u7d93\u71df\u61c9\u7528UX\u548c\u8a2d\u8a08\u601d\u8003 \u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u7bc4\u4f8b\" class=\"wp-image-1635\" srcset=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-cjm.jpg 1920w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-cjm-300x169.jpg 300w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-cjm-768x432.jpg 768w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-cjm-1536x864.jpg 1536w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-cjm-18x10.jpg 18w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-cjm-1160x653.jpg 1160w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" 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