{"id":378,"date":"2023-04-10T12:00:00","date_gmt":"2023-04-10T04:00:00","guid":{"rendered":"https:\/\/hsiehchengyi.com\/?post_type=blog&#038;p=378"},"modified":"2026-03-18T12:07:15","modified_gmt":"2026-03-18T04:07:15","slug":"social-marketing-with-design-thinking","status":"publish","type":"blog","link":"https:\/\/hsiehchengyi.com\/ja\/blog\/social-marketing-with-design-thinking\/","title":{"rendered":"UX\uff08\u4f7f\u7528\u8005\u9ad4\u9a57\uff09\u8207\u8a2d\u8a08\u601d\u8003\uff1a\u65b0\u4e00\u4ee3\u793e\u7fa4\u5a92\u9ad4\u7d93\u71df\u65b9\u6cd5"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/cover-social-marketing-with-design-thinking-2026-refine.jpg\" alt=\"\u5728\u793e\u7fa4\u7d93\u71df\u61c9\u7528UX\u548c\u8a2d\u8a08\u601d\u8003\" class=\"wp-image-1634\" srcset=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/cover-social-marketing-with-design-thinking-2026-refine.jpg 1920w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/cover-social-marketing-with-design-thinking-2026-refine-300x169.jpg 300w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/cover-social-marketing-with-design-thinking-2026-refine-768x432.jpg 768w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/cover-social-marketing-with-design-thinking-2026-refine-1536x864.jpg 1536w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/cover-social-marketing-with-design-thinking-2026-refine-18x10.jpg 18w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/cover-social-marketing-with-design-thinking-2026-refine-1160x653.jpg 1160w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>\u7121\u8ad6\u4f60\u662f\u5c0f\u7de8\u3001\u90e8\u843d\u5ba2\u9084\u662fYoutuber\uff0c\u7d93\u71df\u793e\u7fa4\u5a92\u9ad4\u5df2\u6210\u70ba\u7576\u4eca\u54c1\u724c\u548c\u7c89\u7d72\u5011\u5efa\u7acb\u806f\u7e6b\u3001\u57f9\u990a\u597d\u611f\u5ea6\u7684\u5fc5\u8981\u65b9\u5f0f\u3002\u5118\u7ba1\u4eba\u4eba\u90fd\u60f3\u5c07\u793e\u7fa4\u7d93\u71df\u5f97\u6709\u8072\u6709\u8272\uff0c\u4f46\u4f60\u662f\u5426\u6709\u904e\u300c\u5728\u7db2\u8def\u4e0a\u56db\u8655\u627e\u79d8\u8a23\u3001\u947d\u7814\u767c\u6587\u6642\u9593\u8207\u71b1\u9580Hashtag\u7b49\u5404\u7a2e\u7384\u5b78\uff0c\u537b\u59cb\u7d42\u89ba\u5f97\u7f3a\u5c11\u6574\u9ad4\u7d93\u71df\u65b9\u5411\u300d\u7684\u611f\u53d7\uff1f\u8eab\u70baUIUX\u8a2d\u8a08\u5e2b\uff0c\u4e00\u500b\u4ee5\u7814\u7a76\u4f7f\u7528\u8005\u9700\u6c42\u8a2d\u8a08App\/\u7db2\u9801\u7684\u8077\u696d\uff0c\u6211\u767c\u73fe\u8a2d\u8a08\u9818\u57df\u7684\u5404\u7a2e\u7406\u8ad6\u8207\u65b9\u6cd5\u6070\u597d\u5c31\u80fd\u89e3\u6c7a\u9019\u500b\u300c\u898b\u6a39\u4e0d\u898b\u6797\u300d\u7684\u554f\u984c\u3002<\/p>\n\n\n\n<p>\u900f\u904e\u8a8d\u8b58UX\uff08\u4f7f\u7528\u8005\u9ad4\u9a57\uff09\u7684\u5404\u5f0f\u7406\u8ad6\u3001\u8a2d\u8a08\u601d\u8003\uff0c\u4f60\u5c07\u5f9e\u7422\u78e8\u90a3\u500bhashtag\u6bd4\u8f03\u5bb9\u6613\u8b93\u7c89\u7d72\u770b\u898b\uff0c\u86fb\u8b8a\u6210\u4ee5\u300c\u5546\u696d\u6a21\u5f0f\u300d\u5206\u6790\u5404\u5927\u982d\u90e8\u5e33\u865f\u70ba\u4f55\u80fd\u5c07\u793e\u7fa4\u7d93\u71df\u5f97\u5982\u6b64\u51fa\u8272\uff1b\u5f9e\u4f5b\u7cfb\u7948\u79b1\u8ffd\u8e64\u6578\u80fd\u5920\u84b8\u84b8\u65e5\u4e0a\uff0c\u5230\u5229\u7528\u4eba\u7269\u8a8c\u3001\u540c\u7406\u5fc3\u5730\u5716\u6df1\u5ea6\u7406\u89e3\u4f60\u7684\u7c89\u7d72\u69cb\u6210\u3002\u9019\u6a23\u4e00\u4f86\uff0c\u601d\u8003\u7684\u898f\u6a21\u662f\u4e0d\u662f\u5c31\u5927\u5f97\u591a\u3001\u6709\u65b9\u5411\u591a\u4e86\u5462\uff1f<\/p>\n\n\n\n<p>\u73fe\u5728\uff0c\u5c31\u8b93\u6211\u5011\u900f\u904e\u4e00\u7cfb\u5217\u7684\u6587\u7ae0\uff0c\u8e0f\u4e0a\u62d3\u5c55\u793e\u7fa4\u7d93\u71df\u8996\u91ce\u7684\u65c5\u7a0b\u5427\uff01<\/p>\n\n\n\n<div class=\"wp-block-ourplugin-chengyi-callout callout callout-emoji display-flex-row\"><p class=\"ele-emoji\">\ud83d\udc49<\/p><div class=\"ele-wrap\"><p><strong>2026.03<\/strong>\uff1a\u672c\u7cfb\u5217\u6587\u7ae0\u5167\u5bb9\u5df2\u5168\u9762\u7ffb\u65b0\uff0c\u73fe\u5728\u5167\u5bb9\u9069\u7528\u65bc\u5404\u7a2e\u985e\u578b\u7684\u793e\u7fa4\u5a92\u9ad4\u7d93\u71df\u8005\uff0c\u4e5f\u52a0\u5165\u4e86\u8207AI\u5354\u4f5c\u7684\u6bb5\u843d\u3002<\/p><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u9ebc\u662f\u8a2d\u8a08\u601d\u8003\uff1fUX\u53c8\u662f\u4ec0\u9ebc\uff1f<\/h2>\n\n\n\n<p>\u5168\u7403\u77e5\u540d\u7684\u8a2d\u8a08\u516c\u53f8IDEO\u9019\u9ebc<a href=\"https:\/\/designthinking.ideo.com\/\">\u5b9a\u7fa9<\/a>\u8a2d\u8a08\u601d\u8003\uff08Design Thinking\uff09\uff1a<strong>\u8a2d\u8a08\u601d\u8003\u570d\u7e5e\u8457\u300c\u4eba\uff08\u4f7f\u7528\u8005\uff09\u300d\u5c55\u958b\uff0c\u6279\u5224\u5f0f\u5730\u601d\u8003\u4f7f\u7528\u8005\u7528\u7522\u54c1\u6642\u7684\u884c\u70ba\u3001\u5c0d\u65bc\u7522\u54c1\u7684\u9700\u6c42\u3001\u6280\u8853\u53ef\u884c\u6027\uff0c\u6700\u7d42\u5f97\u5230\u5169\u5168\u5176\u7f8e\u7684\u7b56\u7565\u6216\u662f\u5c0d\u7279\u5b9a\u554f\u984c\u7684\u89e3\u6cd5\u3002<\/strong><\/p>\n\n\n\n<p>\u628a\u8a2d\u8a08\u601d\u8003\u61c9\u7528\u65bc\u793e\u7fa4\u7d93\u71df\u4e0a\uff0c\u4e0a\u6587\u4e2d\u63d0\u5230\u7684\u300c\u4f7f\u7528\u8005\u300d\u5c31\u5c0d\u61c9\u300c\u7c89\u7d72\u300d\uff0c\u800c\u300c\u7522\u54c1\u300d\u5c31\u5c0d\u61c9\u300c\u793e\u7fa4\u5e33\u865f\u300d\u3002\u9019\u610f\u5473\u8457\u7d93\u71df\u793e\u7fa4\u4e0d\u662f\u5f9e\u54c1\u724c\u7684\u8996\u89d2\u770b\u7c89\u7d72\uff0c\u800c\u662f\u548c\u7c89\u7d72\u5011\u7ad9\u5728\u540c\u4e00\u5074\uff0c\u4e86\u89e3\u4ed6\u5011\u7684\u7279\u8272\u3001\u63d0\u4f9b\u4ed6\u5011\u60f3\u770b\u7684\u5167\u5bb9\u3002<\/p>\n\n\n\n<p>\u81f3\u65bc\u4f7f\u7528\u8005\u9ad4\u9a57\uff08User Experience, UX\uff09\uff0c\u5247\u662f\u5f88\u5e38\u548c\u8a2d\u8a08\u601d\u8003\u4e00\u540c\u63d0\u5230\u7684\u540d\u8a5e\u3002\u5728\u6578\u4f4d\u7522\u54c1\u60c5\u5883\u4e2d\uff0c\u5b83\u63cf\u8ff0\u7684\u662f\u4f7f\u7528\u8005\u64cd\u4f5cApp\/\u7db2\u9801\u7684\u884c\u70ba\u3001\u64cd\u4f5c\u904e\u7a0b\u7684\u6109\u6085\/\u56f0\u60d1\u7b49\u5fc3\u7406\u611f\u53d7\u3002\u800c\u5230\u793e\u7fa4\u7d93\u71df\u9019\u908a\uff0c<strong>\u5c0d\u61c9\u7684\u5c31\u662f\u7c89\u7d72\u5f9e\u521d\u6b21\u63a5\u89f8\u54c1\u724c\u5e33\u865f\u3001\u8207\u5e33\u865f\u7684\u65e5\u5e38\u6309\u8b9a\u7559\u8a00\u3001\u89e3\u9664\u8ffd\u8e64\u7b49\u4e00\u7cfb\u5217\u968e\u6bb5\u4e2d\u7684\u6240\u6709\u611f\u53d7\u3002<\/strong><\/p>\n\n\n\n<p>\u4e0d\u96e3\u770b\u51fa\uff0cUX\u8207\u5fc3\u7406\u5b78\u6709\u8457\u5bc6\u4e0d\u53ef\u5206\u7684\u95dc\u4fc2\u3002\u8a31\u591a\u6642\u5019\uff0c\u80fd\u8b93\u6211\u5011\u7559\u4e0b\u5370\u8c61\u3001\u63a1\u53d6\u884c\u52d5\u7684\u54c1\u724c\uff0c\u4e26\u4e0d\u662f\u56e0\u70ba\u5176\u7522\u54c1\u6027\u80fd\u6216\u5916\u89c0\u662f\u5e02\u9762\u4e0a\u6700\u51fa\u8272\u7684\uff1b\u800c\u662f\u56e0\u70ba\u5b83\u80fd\u8b93\u4f60\u611f\u53d7\u5230\uff0c\u300c\u6c92\u6709\u5176\u4ed6\u724c\u5b50\u6bd4\u5b83\u66f4\u61c2\u6211\u300d\u3002<strong>\u6b63\u662f\u56e0\u70ba\u548c\u67d0\u54c1\u724c\u7684\u4e92\u52d5\u904e\u7a0b\u7e3d\u662f\u958b\u5fc3\u7684\u3001\u7121\u5fae\u4e0d\u81f3\u7684\uff0c\u6240\u4ee5\u4eba\u5011\u624d\u9078\u64c7\u8b8a\u6210\u8a72\u54c1\u724c\u7684\u7c89\u7d72<\/strong>\uff0c\u9019\u4e5f\u662f\u70ba\u4f55\u8d8a\u4f86\u8d8a\u591a\u4f01\u696d\u958b\u59cb\u63d0\u5021UX\u8207\u8a2d\u8a08\u601d\u8003\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u61c9\u7528\u65bc\u793e\u7fa4\u7d93\u71df\uff0c\u7c21\u55ae\u597d\u4e0a\u624b\u7684UX\u5de5\u5177<\/h2>\n\n\n\n<p>\u4e86\u89e3\u8a2d\u8a08\u601d\u8003\u3001UX\u7684\u91cd\u8981\u6027\u4ee5\u5f8c\uff0c\u73fe\u5728\u5c31\u8b93\u6211\u5011\u4f86\u8a8d\u8b58\u4e00\u4e9b\u53ef\u7528\u65bc\u793e\u7fa4\u7d93\u71df\uff0c\u4e14\u5f88\u597d\u4e0a\u624b\u7684UX\u5de5\u5177\u5427\uff01<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u684c\u9762\u7814\u7a76 Desk Research<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1277\" src=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/glenn-carstens-peters-npxxwgq33zq-unsplash.jpg\" alt=\"\" class=\"wp-image-1648\" srcset=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/glenn-carstens-peters-npxxwgq33zq-unsplash.jpg 1920w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/glenn-carstens-peters-npxxwgq33zq-unsplash-300x200.jpg 300w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/glenn-carstens-peters-npxxwgq33zq-unsplash-768x511.jpg 768w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/glenn-carstens-peters-npxxwgq33zq-unsplash-1536x1022.jpg 1536w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/glenn-carstens-peters-npxxwgq33zq-unsplash-992x660.jpg 992w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">\u5728\u684c\u9762\u4e0a\u67e5\u627e\u8cc7\u6599\u5c31\u80fd\u5920\u5b8c\u6210\uff0c\u7121\u9700\u5be6\u969b\u9032\u884c\u554f\u5377\u3001\u8a2a\u8ac7\u7b49\u9805\u76ee\u7684\u7814\u7a76\uff0c\u7a31\u4f5c\u300c\u684c\u9762\u7814\u7a76\u300d\u3002Photo by <a href=\"https:\/\/unsplash.com\/@glenncarstenspeters?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\">Glenn Carstens-Peters<\/a> on <a href=\"https:\/\/unsplash.com\/photos\/person-using-macbook-pro-npxXWgQ33ZQ?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\">Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n<p>\u60f3\u505a\u597d\u793e\u7fa4\u7d93\u71df\uff0c\u6700\u4f73\u7684\u505a\u6cd5\u4fbf\u662f\u5be6\u969b\u628a\u54c1\u724c\u7684\u6838\u5fc3\u7c89\u7d72\u627e\u4f86\uff0c\u554f\u4ed6\u5011\u7684\u770b\u6cd5\u8207\u610f\u898b\u3002\u7136\u800c\uff0c\u82e5\u662f\u54c1\u724c\u624d\u525b\u8d77\u6b65\u3001\u6c92\u6709\u7c89\u7d72\uff0c\u53c8\u6216\u8005\u6642\u9593\u8207\u8cc7\u6e90\u4e0d\u5141\u8a31\u7684\u8a71\u8a72\u600e\u9ebc\u8fa6\u5462\uff1f\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0c\u300c\u684c\u9762\u7814\u7a76\u300d\u5c31\u662f\u500b\u5f88\u65b9\u4fbf\u7684\u66ff\u4ee3\u5de5\u5177\u3002\u5c0d\u65bc\u6c92\u6709\u793e\u7fa4\u7d93\u71df\u7d93\u9a57\u7684\u4eba\uff0c\u6211\u4e5f\u5f88\u63a8\u85a6\u4f60\u7528\u5b83\u7576\u4f5c\u8d77\u9ede\u3002<\/p>\n\n\n\n<p>\u9019\u500b\u65b9\u6cd5\u7684\u6838\u5fc3\u908f\u8f2f\u5c31\u662f\u2014\u2014\u96d6\u7136\u7b2c\u4e00\u624b\u8cc7\u6599\u66ab\u6642\u7121\u6cd5\u53d6\u5f97\uff0c\u4f46\u6211\u5011\u53ef\u4ee5\u900f\u904e\u4ee5\u4e0b\u5404\u7a2e\u65b9\u6cd5\uff0c\u7372\u5f97\u4e8c\u624b\u8cc7\u6599\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u641c\u96c6\u8207\u81ea\u8eab\u54c1\u724c\u76f8\u4f3c\u7684\u5e33\u865f\uff0c\u5206\u6790\u5176\u7d93\u71df\u7b56\u7565\u3001\u7c89\u7d72\u69cb\u6210\u3001\u6587\u6848\u7279\u8272\uff08\u4e5f\u53ef\u7a31\u4f5c\u300c\u7af6\u54c1\u5206\u6790\u300d\uff09<\/li>\n\n\n\n<li>\u95b1\u8b80\u8ad6\u58c7\u4e0a\u5927\u773e\u5c0d\u65bc\u9019\u4e9b\u5e33\u865f\u7684\u8a0e\u8ad6\u3001\u56de\u994b\u3001\u7559\u8a00<\/li>\n\n\n\n<li>\u95b1\u8b80\u7db2\u8def\u4e0a\u7684\u6587\u7ae0\u6216\u5f71\u7247<\/li>\n\n\n\n<li>\u95b1\u8b80\u5be6\u9ad4\u66f8\u7c4d<\/li>\n\n\n\n<li>\u95b1\u8b80\u4f86\u81ea\u653f\u5e9c\u6216\u7522\u696d\u9f8d\u982d\u7684\u7814\u7a76\u5831\u544a\u3001\u8cc7\u6599\u5eab<\/li>\n<\/ul>\n\n\n\n<p>\u6709\u4e86\u8cc7\u6599\u4ee5\u5f8c\uff0c\u518d\u9032\u884c\u6574\u9ad4\u5f0f\u7684\u5206\u6790\u3001\u5f97\u51fa\u7d50\u8ad6\u3002\u9019\u7a2e\u5728\u684c\u9762\u4e0a\u5c31\u80fd\u5b8c\u6210\u7684\u7814\u7a76\uff0c\u5c31\u7a31\u4e4b\u70ba\u300c\u684c\u9762\u7814\u7a76\u300d\u3002<strong>\u5be6\u969b\u57f7\u884c\u6642\uff0c\u8981\u8a23\u5728\u65bc\u5148\u5b9a\u7fa9\u597d\u60f3\u7814\u7a76\u7684\u554f\u984c\uff0c\u7136\u5f8c\u624d\u958b\u59cb\u5c0b\u627e\u8cc7\u6599\u3002\u5982\u679c\u4e00\u958b\u59cb\u5c31\u6f2b\u7121\u76ee\u7684\u5730\u5c0b\u627e\u8cc7\u6599\uff0c\u6700\u5f8c\u53ea\u6703\u8ff7\u5931\u65bc\u5176\u4e2d\u3002<\/strong><\/p>\n\n\n\n<p>\u4ee5\u91dd\u5c0d\u300c\u7d93\u71df\u7f8e\u98df\u4ecb\u7d39\u793e\u7fa4\u5e33\u865f\u300d\u9032\u884c\u684c\u9762\u7814\u7a76\u8209\u4f8b\uff0c\u9996\u5148\uff0c\u4f60\u9700\u8981\u5148\u5927\u81f4\u5217\u51fa\u5e7e\u500b\u60f3\u77e5\u9053\u7684\u554f\u984c\uff0c\u50cf\u662f\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u5404\u500b\u4e3b\u8981\u793e\u7fa4\u5e73\u53f0\u4e0a\uff0c\u71b1\u9580\u7684\u5e33\u865f\u6709\u8ab0\uff1f\u4ed6\u5011\u7684\u7c89\u7d72\u7d50\u69cb\u3001\u5167\u5bb9\u5f62\u5f0f\u3001\u66f4\u65b0\u983b\u7387\u5982\u4f55\uff1f<\/li>\n\n\n\n<li>\u9019\u4e9b\u5e33\u865f\u7684\u7c89\u7d72\u4e3b\u8981\u5728\u4ec0\u9ebc\u60c5\u5883\u4e0b\u700f\u89bd\u5167\u5bb9\uff08\u5982\uff1a\u627e\u98df\u8b5c\u3001\u5c0b\u627e\u65c5\u904a\u666f\u9ede\u3001\u7d14\u7cb9\u6d88\u9063\uff09\uff1f<\/li>\n\n\n\n<li>\u76ee\u524d\u5167\u5bb9\u4e2d\uff0c\u5e38\u898b\u7684\u75db\u9ede\u3001\u8ca0\u9762\u56de\u994b\u6709\u54ea\u4e9b\uff08\u5982\uff1a\u8cc7\u8a0a\u904e\u6642\u3001\u6c92\u6709\u8a18\u9304\u50f9\u683c\u3001\u6c92\u6709\u8aaa\u660e\u9910\u5ef3\u7684\u9650\u5236\uff09\uff1f<\/li>\n<\/ol>\n\n\n\n<p>\u4e00\u958b\u59cb\uff0c\u554f\u984c\u53ea\u8981\u7c21\u55ae\u5217\u500b\u5927\u6982\u5c31\u597d\u3002\u96a8\u8457\u770b\u7684\u8cc7\u6599\u8d8a\u4f86\u8d8a\u591a\uff0c\u554f\u984c\u63cf\u8ff0\u4e5f\u6703\u8d8a\u4f86\u8d8a\u7cbe\u6e96\uff0c\u5230\u6642\u518d\u659f\u914c\u65b0\u589e\u554f\u984c\u5373\u53ef\u3002\u5982\u679c\u60f3\u4e0d\u51fa\u521d\u59cb\u554f\u984c\uff0c\u4f60\u53ef\u4ee5\u5230Google\u641c\u5c0b\u6b04\u5beb\u4e0a\u95dc\u9375\u5b57\uff0c\u89c0\u5bdf\u6709\u54ea\u4e9b\u76f8\u95dc\u95dc\u9375\u5b57\u8df3\u51fa\uff0c\u7576\u4f5c\u806f\u60f3\u9748\u611f\u3002\u6216\u8005\u518d\u61f6\u4e00\u9ede\uff0c\u4e5f\u80fd\u8b93chatGPT\u3001Gemini\u4f86\u63d0\u9ede\u4f60\u3002\u4f7f\u7528AI\u5de5\u5177\u505a\u684c\u9762\u7814\u7a76\uff0c\u4f60\u53ef\u4ee5\u9019\u9ebc\u5c0d\u5b83\u8aaa\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u6211\u60f3\u8457\u624b\u7d93\u71df [\u5e33\u865f\u985e\u578b] \u793e\u7fa4\u5a92\u9ad4\u5e33\u865f\uff0c\u6240\u4ee5\u8981\u57f7\u884c\u684c\u9762\u7814\u7a76\u3002\u8acb\u5229\u7528\u8a2d\u8a08\u601d\u8003\u3001\u4f7f\u7528\u8005\u7d93\u9a57\u7814\u7a76\u7684\u601d\u8003\u65b9\u5f0f\uff0c\u544a\u8a34\u6211\u54ea\u4e9b\u554f\u984c\u53ef\u4ee5\u4f5c\u70ba\u684c\u9762\u7814\u7a76\u7684\u8d77\u9ede<\/p>\n<\/blockquote>\n\n\n\n<p>\uff08\u6211<strong>\u6975\u5ea6\u4e0d\u5efa\u8b70<\/strong>\u65b0\u624b\u4e00\u4e0a\u4f86\u5c31\u900f\u904eAI\u5de5\u5177\u7684\u300c\u6df1\u5ea6\u7814\u7a76\u300d\u529f\u80fd\u505a\u684c\u9762\u7814\u7a76\u3002\u4e00\u4f86\u662f\u9019\u6a23\u7121\u6cd5\u8a13\u7df4\u8a2d\u8a08\u601d\u8003\u3001\u65e5\u5f8c\u9084\u6703\u91cd\u8e48\u8986\u5fb9\uff1b\u4e8c\u4f86\u662f\u684c\u9762\u7814\u7a76\u672c\u8eab\u5f97\u5230\u7684\u7d50\u8ad6\u5c31\u5bb9\u6613\u504f\u9817\uff0c\u6c92\u6709\u81ea\u5df1\u770b\u904e\u8cc7\u6599\uff0c\u5c31\u6703\u88abAI\u727d\u8457\u9f3b\u5b50\u8d70\u3001\u8aaa\u4ec0\u9ebc\u662f\u4ec0\u9ebc\u3002\uff09<\/p>\n\n\n\n<p>\u554f\u984c\u6e05\u55ae\u505a\u597d\u4ee5\u5f8c\uff0c\u63a5\u4e0b\u4f86\u5c31\u53ef\u4ee5\u5230\u524d\u8ff0\u63d0\u53ca\u7684\u7ba1\u9053\u641c\u96c6\u8cc7\u6599\uff0c\u627e\u51fa\u554f\u984c\u7684\u89e3\u7b54\u3002<strong>\u641c\u96c6\u8cc7\u6599\u6642\uff0c\u6211\u5efa\u8b70\u5229\u7528Miro\u6216\u662fFigma\u7b49\u96fb\u5b50\u767d\u677f\uff0c\u5c07\u8cc7\u6599\u4e00\u80a1\u8166\u5152\u5730\u8cbc\u4e0a\u53bb\uff0c\u4e4b\u5f8c\u518d\u4f86\u5206\u985e\u3001\u5206\u6790\u3002\u9019\u7a2e\u300c\u9762\u72c0\u300d\u8cc7\u6599\u8cbc\u6cd5\u6709\u52a9\u65bc\u767c\u6563\u601d\u8003\uff0c\u5982\u679c\u4e00\u958b\u59cb\u5c31\u4f7f\u7528Word\u3001Notion\u90a3\u6a23\u6709\u908f\u8f2f\u5730\u968e\u5c64\u5f0f\u5206\u985e\uff0c\u5c31\u6703\u5f88\u96e3\u627e\u51fa\u8cc7\u6599\u9593\u6697\u85cf\u7684\u5171\u6027\uff08\u56e0\u70ba\u5fc3\u529b\u90fd\u82b1\u5728\u9ede\u9032\u5f88\u6df1\u7684\u9801\u9762\u88e1\u982d\u5566\uff09\u3002<\/strong><\/p>\n\n\n\n<p>\u6700\u5f8c\uff0c\u96d6\u7136\u684c\u9762\u7814\u7a76\u57f7\u884c\u8d77\u4f86\u65e2\u7701\u6642\u9593\u53c8\u6709\u6548\u7387\uff0c\u4f46\u7531\u65bc\u8cc7\u6599\u90fd\u662f\u4e8c\u624b\u7684\uff0c\u6240\u4ee5\u9700\u7279\u5225\u8b66\u60d5\u8cc7\u6599\u4f86\u6e90\u662f\u5426\u6b0a\u5a01\u3001\u5167\u5bb9\u662f\u5426\u504f\u9817\u3002\u540c\u6642\uff0c\u5206\u6790\u51fa\u4f86\u7684\u7d50\u8ad6\u901a\u5e38\u7121\u6cd5100%\u9069\u7528\u65bc\u4f60\u7684\u54c1\u724c\uff0c\u9084\u9700\u8981\u9032\u4e00\u6b65\u7d30\u4fee\u3001\u8abf\u6574\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u540c\u7406\u5fc3\u5730\u5716 Empathy Map<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-empathy-map-1.jpg\" alt=\"\u5728\u793e\u7fa4\u7d93\u71df\u61c9\u7528UX\u548c\u8a2d\u8a08\u601d\u8003 \u540c\u7406\u5fc3\u5730\u5716\u7bc4\u4f8b\" class=\"wp-image-1636\" srcset=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-empathy-map-1.jpg 1920w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-empathy-map-1-300x169.jpg 300w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-empathy-map-1-768x432.jpg 768w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-empathy-map-1-1536x864.jpg 1536w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-empathy-map-1-18x10.jpg 18w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-empathy-map-1-1160x653.jpg 1160w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">\u60f3\u50cf\u81ea\u5df1\u662f\u7f8e\u98dfInstagram\u5e33\u865f\u7d93\u71df\u8005\uff0c\u91dd\u5c0d\u700f\u89bd\u8cbc\u6587\u7684\u7c89\u7d72\u6240\u505a\u7684\u540c\u7406\u5fc3\u5730\u5716\u7bc4\u4f8b<\/figcaption><\/figure>\n\n\n\n<p>\u540c\u7406\u5fc3\u5730\u5716\u662f\u6df1\u5ea6\u4e86\u89e3\u7c89\u7d72\u7fa4\u9ad4\u7684\u6700\u4f73\u5716\u8868\u5de5\u5177\u3002\u4fd7\u8a71\u8aaa\u300c\u8981\u8a2d\u8eab\u8655\u5730\u5730\u70ba\u4ed6\u4eba\u8457\u60f3\u300d\uff0c\u540c\u7406\u5fc3\u5730\u5716\u4fbf\u662f\u900f\u904e\u4ee5\u4e0b\u7684\u4e03\u5927\u554f\u984c\uff0c\u5e36\u9818\u4f60\u505a\u5230\u300c\u8a2d\u8eab\u8655\u5730\u300d\u7684\u529f\u592b\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u2753\u8a2d\u5b9a\u5c0d\u8c61\uff1a<\/strong>\u8ab0\u662f\u9019\u5f35\u540c\u7406\u5fc3\u5730\u5716\u7684\u63cf\u7e6a\u5c0d\u8c61\uff1f\u4ed6\u5011\u626e\u6f14\u8457\u4ec0\u9ebc\u89d2\u8272\uff1f<\/li>\n\n\n\n<li><strong>\ud83e\udde0\u4ee3\u5165\u7c89\u7d72\u7684\u8166\u888b<\/strong>\uff1a\u7c89\u7d72\u5011\u6b63\u5728\u60f3\u4ec0\u9ebc\uff1f\u4ed6\u5011\u73fe\u5728\u6709\u4ec0\u9ebc\u611f\u53d7\uff1f<\/li>\n\n\n\n<li><strong>\ud83d\udc40\u4ee3\u5165\u7c89\u7d72\u7684\u773c\u775b<\/strong>\uff1a\u7c89\u7d72\u5011\u8655\u5728\u4ec0\u9ebc\u74b0\u5883\u4e2d\u3001\u770b\u5230\u4e86\u4ec0\u9ebc\uff1f\u4ed6\u5011\u5468\u906d\u7684\u670b\u53cb\u662f\u4ec0\u9ebc\u6a23\u7684\u3001\u63d0\u4f9b\u4ec0\u9ebc\u6a23\u7684\u50f9\u503c\u89c0\uff1f\u5e02\u5834\u4e0a\u6709\u54ea\u4e9b\u7af6\u722d\u7684\u54c1\u724c\uff1f<\/li>\n\n\n\n<li><strong>\ud83d\udc44\u4ee3\u5165\u7c89\u7d72\u7684\u5634\u5df4<\/strong>\uff1a\u7c89\u7d72\u5011\u6703\u8aaa\u54ea\u4e9b\u8a71\u3001\u8868\u73fe\u51fa\u4ec0\u9ebc\u6a23\u7684\u614b\u5ea6\u8207\u884c\u70ba\uff1f<\/li>\n\n\n\n<li><strong>\ud83d\udc42\u4ee3\u5165\u7c89\u7d72\u7684\u8033\u6735<\/strong>\uff1a\u7c89\u7d72\u5011\u807d\u5230\u4e86\u4ec0\u9ebc\uff1f\u4ed6\u5011\u7684\u670b\u53cb\u3001\u4e0a\u53f8\u3001\u4e0b\u5c6c\u3001\u89aa\u4eba\u7b49\u95dc\u4fc2\u8005\uff0c\u6216\u662f\u8ffd\u8e64\u7684KOL\u5411\u4ed6\u5011\u50b3\u9054\u4e86\u4ec0\u9ebc\uff1f<\/li>\n\n\n\n<li>\u7c89\u7d72\u5011\u5c0d\u65bc\u54c1\u724c\u6709\u4ec0\u9ebc\u9700\u6c42\u3001\u5e0c\u671b\u9054\u6210\u54ea\u4e9b\u76ee\u6a19\uff1f\u4ed6\u5011\u662f\u5426\u9047\u5230\u4e86\u4efb\u4f55\u963b\u7919\uff1f\u4ed6\u5011\u7528\u54ea\u4e9b\u6a19\u6e96\u8861\u91cf\u76ee\u6a19\u662f\u5426\u6210\u529f\uff1f<\/li>\n\n\n\n<li>\u7c89\u7d72\u5011\u76ee\u524d\u906d\u9047\u4e86\u54ea\u4e9b\u969c\u7919\u3001\u75db\u9ede\uff1f\u4ed6\u5011\u5bb3\u6015\u3001\u4e0d\u60f3\u9762\u5c0d\u3001\u60f3\u907f\u958b\u54ea\u4e9b\u60c5\u6cc1\u767c\u751f\uff1f<\/li>\n<\/ol>\n\n\n\n<p>\u95dc\u65bc\u300c\u540c\u7406\u5fc3\u5730\u5716\u300d\u7684\u8a73\u7d30\u4ecb\u7d39\u8acb\u770b\u4ee5\u4e0b\u6587\u7ae0\uff1a<\/p>\n\n\n<div class=\"vlp-link-container vlp-layout-cy-spotlight-1 wp-block-visual-link-preview-link\"><a href=\"https:\/\/hsiehchengyi.com\/ja\/blog\/how-to-draw-empathy-map-for-social-marketing\/\" class=\"vlp-link\" title=\"\u756b\u5f35\u5730\u5716\u5c31\u80fd\u8d70\u9032\u7c89\u7d72\u7684\u5fc3\uff1f\u540c\u7406\u5fc3\u5730\u5716\u662f\u4ec0\u9ebc\uff1f\u6211\u53c8\u8a72\u5982\u4f55\u7e6a\u88fd\uff1f\"><\/a><div class=\"vlp-layout-zone-side\"><div class=\"vlp-block-3 vlp-link-image\"><img loading=\"lazy\" decoding=\"async\" style=\"max-width: 300px;\" width=\"300\" height=\"169\" src=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/05\/how-to-draw-empathy-map-for-social-marketing-300x169.jpg\" class=\"attachment-medium size-medium\" alt=\"\u8b1d\u627f\u9091 \u300a\u7528UIUX\u6253\u9020\u6210\u529f\u793e\u7fa4\u7d93\u71df\uff01\u300b\u7cfb\u5217\u6587\u7ae0 \u756b\u5f35\u5730\u5716\u5c31\u80fd\u8d70\u9032\u7c89\u7d72\u7684\u5fc3\uff1f\u540c\u7406\u5fc3\u5730\u5716\u662f\u4ec0\u9ebc\uff1f\" srcset=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/05\/how-to-draw-empathy-map-for-social-marketing-300x169.jpg 300w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/05\/how-to-draw-empathy-map-for-social-marketing-768x432.jpg 768w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/05\/how-to-draw-empathy-map-for-social-marketing-1536x864.jpg 1536w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/05\/how-to-draw-empathy-map-for-social-marketing-1160x653.jpg 1160w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/05\/how-to-draw-empathy-map-for-social-marketing.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/div><div class=\"vlp-layout-zone-main\"><div class=\"vlp-block-0 vlp-link-title\">\u756b\u5f35\u5730\u5716\u5c31\u80fd\u8d70\u9032\u7c89\u7d72\u7684\u5fc3\uff1f\u540c\u7406\u5fc3\u5730\u5716\u662f\u4ec0\u9ebc\uff1f\u6211\u53c8\u8a72\u5982\u4f55\u7e6a\u88fd\uff1f<\/div><div class=\"vlp-block-1 vlp-link-summary\">\u7e7c\u4e0a\u6b21\u8a8d\u8b58\u540c\u7406\u5fc3\u8207\u540c\u60c5\u5fc3\u7684\u4e0d\u540c\u5f8c\uff0c\u672c\u7bc7\u6587\u7ae0\u8981\u6559\u4f60\u7e6a\u88fd\u9032\u4e00\u6b65\u5206\u6790\u540c\u7406\u7d50\u679c\u7684\u5de5\u5177\u2014\u2014\u540c\u7406\u5fc3\u5730\u5716\uff01\u900f\u904e\u540c\u7406\u5fc3\u5730\u5716\uff0c\u4f60\u5c07\u80fd\u6574\u7406\u8166\u4e2d\u7684\u601d\u7dd2\u5efa\u7acb\u6e05\u6670\u7684\u4eba\u7269\u5f62\u8c61\uff0c\u4e0d\u8b93\u60f3\u50cf\u53ea\u7559\u5b58\u65bc\u8166\u4e2d\uff0c\u904e\u4e00\u6703\u5c31\u5fd8\u8a18\u3002 \u53cb\u60c5\u63d0\u793a\uff1a\u672c\u7bc7 [&hellip;]<\/div><div class=\"vlp-block-2 vlp-link-url\">hsiehchengyi.com<\/div><\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4eba\u7269\u8a8c Persona<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-persona.jpg\" alt=\"\u5728\u793e\u7fa4\u7d93\u71df\u61c9\u7528UX\u548c\u8a2d\u8a08\u601d\u8003 \u4eba\u7269\u8a8c\u7bc4\u4f8b\" class=\"wp-image-1637\" srcset=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-persona.jpg 1920w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-persona-300x169.jpg 300w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-persona-768x432.jpg 768w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-persona-1536x864.jpg 1536w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-persona-18x10.jpg 18w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-persona-1160x653.jpg 1160w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">\u60f3\u50cf\u81ea\u5df1\u662f\u7f8e\u98dfInstagram\u5e33\u865f\u7d93\u71df\u8005\uff0c\u91dd\u5c0d\u700f\u89bd\u8cbc\u6587\u7684\u7c89\u7d72\u6240\u505a\u7684\u4eba\u7269\u8a8c\u7bc4\u4f8b<\/figcaption><\/figure>\n\n\n\n<p>\u5728\u586b\u5beb\u540c\u7406\u5fc3\u5730\u5716\u7684\u904e\u7a0b\u4e2d\uff0c\u4f60\u6703\u5c0d\u300c\u6838\u5fc3\u7c89\u7d72\u300d\u6709\u8d8a\u4f86\u8d8a\u6e05\u695a\u7684\u7279\u5fb5\u3001\u5b9a\u7fa9\u3002\u5230\u4e86\u9019\u500b\u968e\u6bb5\uff0c\u5c31\u662f\u300c\u4eba\u7269\u8a8c\u300d\u51fa\u5834\u7684\u6642\u5019\u4e86\u3002\u4eba\u7269\u8a8c\u5c31\u50cf\u662f\u500b\u903c\u771f\u7684\u89d2\u8272\u8a2d\u5b9a\uff0c\u7528\u4f86\u8a18\u9304\u6838\u5fc3\u7c89\u7d72\u7684\u5171\u540c\u7279\u5fb5\uff0c\u8b93\u7d93\u71df\u5718\u968a\u53ef\u4ee5\u5c0d\u8a72\u7fa4\u9ad4\u6709\u6e05\u6670\u4e00\u81f4\u7684\u5b9a\u7fa9\u3002\u4e00\u500b\u4eba\u7269\u8a8c\uff0c\u4ee3\u8868\u7684\u5c31\u662f\u4e00\u5927\u6838\u5fc3\u5ba2\u7fa4\u3002<\/p>\n\n\n\n<p>\u88fd\u4f5c\u4eba\u7269\u8a8c\u7684\u904e\u7a0b\u5c31\u548c\u5beb\u6545\u4e8b\u4e00\u6a23\uff0c\u4f60\u6703\u57fa\u65bc\u624b\u982d\u4e0a\u7684\u7814\u7a76\u8cc7\u6599\uff0c\u8a2d\u5b9a\u4ed6\u7684\u5e74\u9f61\u3001\u6027\u5225\u3001\u6536\u5165\u3001\u76ee\u6a19\u3001\u75db\u9ede\u7b49\u5c6c\u6027\uff0c\u4ee5\u53ca\u6700\u91cd\u8981\u7684\u2014\u2014\u4ed6\u9078\u64c7\u652f\u6301\u4f60\u7684\u54c1\u724c\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n<p>\u95dc\u65bc\u300c\u4eba\u7269\u8a8c\u300d\u7684\u8a73\u7d30\u4ecb\u7d39\u8acb\u770b\u4ee5\u4e0b\u6587\u7ae0\uff1a<\/p>\n\n\n<div class=\"vlp-link-container vlp-layout-cy-spotlight-1 wp-block-visual-link-preview-link\"><a href=\"https:\/\/hsiehchengyi.com\/ja\/blog\/how-to-draw-persona\/\" class=\"vlp-link\" title=\"\u63cf\u7e6a\u76ee\u6a19\u5ba2\u7fa4\u6a23\u8c8c\uff1a\u4eba\u7269\u8a8c\u5de5\u5177\u4ecb\u7d39\u3001\u4f7f\u7528\u6642\u6a5f\u3001\u7e6a\u88fd\u6b65\u9a5f\"><\/a><div class=\"vlp-layout-zone-side\"><div class=\"vlp-block-3 vlp-link-image\"><img loading=\"lazy\" decoding=\"async\" style=\"max-width: 300px;\" width=\"300\" height=\"169\" src=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/cover-how-to-draw-persona-300x169.jpg\" class=\"attachment-medium size-medium\" alt=\"\u5728\u793e\u7fa4\u7d93\u71df\u61c9\u7528UX\u548c\u8a2d\u8a08\u601d\u8003\" srcset=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/cover-how-to-draw-persona-300x169.jpg 300w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/cover-how-to-draw-persona-768x432.jpg 768w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/cover-how-to-draw-persona.jpg 1920w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/cover-how-to-draw-persona-1536x864.jpg 1536w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/cover-how-to-draw-persona-18x10.jpg 18w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/cover-how-to-draw-persona-1160x653.jpg 1160w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/div><div class=\"vlp-layout-zone-main\"><div class=\"vlp-block-0 vlp-link-title\">\u63cf\u7e6a\u76ee\u6a19\u5ba2\u7fa4\u6a23\u8c8c\uff1a\u4eba\u7269\u8a8c\u5de5\u5177\u4ecb\u7d39\u3001\u4f7f\u7528\u6642\u6a5f\u3001\u7e6a\u88fd\u6b65\u9a5f<\/div><div class=\"vlp-block-1 vlp-link-summary\">\u4eba\u7269\u8a8c\u5c31\u50cf\u662f\u4e00\u500b\u89d2\u8272\u8a2d\u5b9a\u8868\uff0c\u7528\u4f86\u63cf\u8ff0\u81ea\u5bb6\u7522\u54c1\u9867\u5ba2\/\u4f7f\u7528\u8005\u7684\u7d93\u5178\u5f62\u8c61\u3002\u901a\u904e\u5efa\u7acb\u4eba\u7269\u8a8c\uff0c\u5718\u968a\u6210\u54e1\u5c31\u53ef\u4ee5\u78ba\u4fdd\u5f7c\u6b64\u5c0d\u300c\u4f7f\u7528\u8005\u300d\u7684\u60f3\u50cf\u4e00\u81f4\uff0c\u907f\u514d\u6e9d\u901a\u6216\u5de5\u4f5c\u57f7\u884c\u4e0a\u7684\u5206\u6b67\uff0c\u7522\u51fa\u66f4\u597d\u7684\u6210\u679c\u3002 \u4ec0\u9ebc\u662f\u4eba\u7269\u8a8c \u5728\u5de5\u4f5c\u4e2d\uff0c [&hellip;]<\/div><div class=\"vlp-block-2 vlp-link-url\">hsiehchengyi.com<\/div><\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u65c5\u7a0b\u5730\u5716 Customer Journey Map<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-cjm.jpg\" alt=\"\u5728\u793e\u7fa4\u7d93\u71df\u61c9\u7528UX\u548c\u8a2d\u8a08\u601d\u8003 \u9867\u5ba2\u65c5\u7a0b\u5730\u5716\u7bc4\u4f8b\" class=\"wp-image-1635\" srcset=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-cjm.jpg 1920w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-cjm-300x169.jpg 300w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-cjm-768x432.jpg 768w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-cjm-1536x864.jpg 1536w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-cjm-18x10.jpg 18w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2025\/09\/social-cjm-1160x653.jpg 1160w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption 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