{"id":522,"date":"2023-05-23T00:00:00","date_gmt":"2023-05-22T16:00:00","guid":{"rendered":"https:\/\/hsiehchengyi.com\/?post_type=blog&#038;p=522"},"modified":"2025-08-12T17:31:08","modified_gmt":"2025-08-12T09:31:08","slug":"what-can-empathy-map-do-for-social-marketing","status":"publish","type":"blog","link":"https:\/\/hsiehchengyi.com\/ja\/blog\/what-can-empathy-map-do-for-social-marketing\/","title":{"rendered":"\u5982\u4f55\u5229\u7528\u540c\u7406\u5fc3\u5730\u5716\u4f86\u5e6b\u52a9\u63d2\u756b\u793e\u7fa4\u7d93\u71df\uff1f\u540c\u7406\u5fc3\u5730\u5716\u7684\u7528\u8655\u548c\u5e38\u898b\u554f\u984c\u96c6\u9326\uff01"},"content":{"rendered":"<p>\u540c\u7406\u5fc3\u5730\u5716\u662f\u5e6b\u52a9\u4f60\u4e86\u89e3\u4f7f\u7528\u8005\uff08\u7c89\u7d72\uff09\u7684\u597d\u5de5\u5177\u3002\u4eca\u5929\u6211\u5011\u8981\u63a5\u7e8c\u524d\u6b21\u9032\u5ea6\uff0c\u548c\u4f60\u8aaa\u660e\u540c\u7406\u5fc3\u5730\u5716\u548c\u63d2\u756b\u793e\u7fa4\u7d93\u71df\u7684\u95dc\u4fc2\uff01\u53e6\u5916\uff0c\u6587\u7ae0\u4e2d\u4e5f\u6574\u7406\u4e86\u4e00\u4e9b\u521d\u6b21\u7e6a\u88fd\u540c\u7406\u5fc3\u5730\u5716\u7684\u65b0\u624b\u6703\u78b0\u5230\u7684\u554f\u984c\u5594\ud83d\ude0a<\/p>\n\n\n\n<p>\u53cb\u60c5\u63d0\u793a\uff1a\u672c\u7bc7\u6587\u7ae0\u662f\u300a\u756b\u5f35\u5730\u5716\u5c31\u80fd\u8d70\u9032\u7c89\u7d72\u7684\u5fc3\uff1f\u540c\u7406\u5fc3\u5730\u5716\u662f\u4ec0\u9ebc\uff1f\u6211\u53c8\u8a72\u5982\u4f55\u7e6a\u88fd\uff1f\u300b\u7684\u7e8c\u7bc7\uff0c\u5728\u95b1\u8b80\u4ee5\u4e0b\u5167\u5bb9\u524d\uff0c\u8acb\u52d9\u5fc5\u5148\u95b1\u8b80<a href=\"https:\/\/hsiehchengyi.com\/ja\/blog\/how-to-draw-empathy-map-for-social-marketing\/\">\u4e0a\u7bc7\u6587\u7ae0<\/a>\u4ee5\u514d\u770b\u4e0d\u61c2\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/05\/what-can-empathy-map-do-for-social-marketing.jpg\" alt=\"\u8b1d\u627f\u9091 \u300a\u7528UIUX\u6253\u9020\u6210\u529f\u793e\u7fa4\u7d93\u71df\uff01\u300b\u7cfb\u5217\u6587\u7ae0 \u5982\u4f55\u5229\u7528\u540c\u7406\u5fc3\u5730\u5716\u5e6b\u52a9\u793e\u7fa4\u7d93\u71df \u540c\u7406\u5fc3\u5730\u5716\u7684\u7528\u8655\u548c\u5e38\u898b\u554f\u984c\" class=\"wp-image-519\" srcset=\"https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/05\/what-can-empathy-map-do-for-social-marketing.jpg 1920w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/05\/what-can-empathy-map-do-for-social-marketing-300x169.jpg 300w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/05\/what-can-empathy-map-do-for-social-marketing-768x432.jpg 768w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/05\/what-can-empathy-map-do-for-social-marketing-1536x864.jpg 1536w, https:\/\/hsiehchengyi.com\/wp-content\/uploads\/2023\/05\/what-can-empathy-map-do-for-social-marketing-1160x653.jpg 1160w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u540c\u7406\u5fc3\u5730\u5716\u5982\u4f55\u5e6b\u52a9\u63d2\u756b\u793e\u7fa4\u7d93\u71df\uff1f<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u5efa\u7acb\u5718\u968a\u9593\u4e00\u81f4\u7684\u6e9d\u901a\u57fa\u790e<\/h3>\n\n\n\n<p>\u5982\u679c\u4f60\u662f\u4ee5\u5718\u968a\u5f62\u5f0f\u7d93\u71df\u793e\u7fa4\uff0c\u90a3\u9ebc\u540c\u7406\u5fc3\u5730\u5716\u53ef\u4ee5\u5f88\u597d\u5730\u5e6b\u52a9\u6240\u6709\u5718\u968a\u6210\u54e1\u7406\u89e3\u300c\u8ab0\u662f\u6211\u5011\u793e\u7fa4\u4e3b\u8981\u7684\u53c3\u8207\u8005\uff1f\u300d\u3002<strong>\u7121\u8ad6\u6210\u54e1\u8ca0\u8cac\u4f55\u7a2e\u5de5\u4f5c\uff0c\u7121\u4e00\u4f8b\u5916\uff0c\u5168\u54e1\u90fd\u8981\u5c0d\u4e3b\u8981\u7c89\u7d72\u7684\u6a23\u8c8c\u6709\u6240\u4e86\u89e3\u3002<\/strong>\u793e\u7fa4\u7d93\u71df\u4e2d\u7684\u6240\u6709\u5de5\u4f5c\u90fd\u80fd\u56e0\u9019\u5c64\u66b8\u89e3\u800c\u53d7\u76ca\uff0c\u9019\u7a2e\u53d7\u76ca\u6709\u4e9b\u662f\u986f\u6027\u7684\u3001\u6709\u4e9b\u5247\u662f\u96b1\u6027\u7684\uff0c\u4f46\u7576\u5168\u90e8\u7684\u76ca\u8655\u4e32\u9023\u8d77\u4f86\uff0c\u4f60\u7684\u7c89\u7d72\u5c31\u6703\u9ad4\u6703\u5230\u4f60\u5011\u66f4\u52a0\u7684\u77ad\u89e3\u4ed6\u3001\u66f4\u52a0\u7684\u8cbc\u5fc3\uff0c\u5f9e\u800c\u8b8a\u6210\u66f4\u5fe0\u5be6\u7684\u7c89\u7d72\u3002<\/p>\n\n\n\n<p>\u8209\u4f8b\u4f86\u8aaa\uff1a\u5718\u968a\u6c7a\u7b56\u8005\u53ef\u4ee5\u900f\u904e\u540c\u7406\u5fc3\u5730\u5716\uff0c\u8a02\u5b9a\u66f4\u7b26\u5408\u7c89\u7d72\u8208\u8da3\u7684\u8cbc\u6587\u4e3b\u984c\uff0c\u63a5\u4e0b\u4f86\u5c0f\u7de8\u5c31\u80fd\u4f9d\u7167\u9019\u500b\u4e3b\u984c\u88fd\u4f5c\u8cbc\u6587\uff0c\u8aaa\u4e0d\u5b9a\u9084\u80fd\u88dc\u5145\u6c7a\u7b56\u8005\u6240\u6c92\u60f3\u5230\u7684\u5143\u7d20\u9032\u53bb\u3002\u4f46\u9019\u4e00\u5207\u7684\u524d\u63d0\u662f\u5c0f\u7de8\u9700\u8981\u5c0d\u7c89\u7d72\u7684\u6a23\u8c8c\u6709\u6240\u4e86\u89e3\uff0c\u4e0d\u7136\u4ed6\u5f88\u53ef\u80fd\u5c31get\u4e0d\u5230\u6c7a\u7b56\u8005\u7684\u610f\u601d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/3183150\/pexels-photo-3183150.jpeg?auto=compress&amp;cs=tinysrgb&amp;w=1260&amp;h=750&amp;dpr=2\" alt=\"\"\/><figcaption class=\"wp-element-caption\">\u793e\u7fa4\u884c\u92b7\u5718\u968a\u4e2d\u7684\u6240\u6709\u6210\u54e1\u90fd\u80fd\u56e0\u70ba\u540c\u7406\u5fc3\u5730\u5716\u800c\u53d7\u76ca\u3002Source: <a href=\"https:\/\/www.pexels.com\/zh-tw\/photo\/3183150\/\">Pexel<\/a><\/figcaption><\/figure>\n\n\n\n<p>\u5047\u5982\u4f60\u6b63\u6e96\u5099\u958b\u59cb\u7e6a\u88fd\u540c\u7406\u5fc3\u5730\u5716\uff0c\u6211\u5efa\u8b70\u4f60\u53ef\u4ee5\u9080\u8acb\u5718\u968a\u6210\u54e1\u5011\u4e00\u540c\u53c3\u8207\uff0c\u5982\u6b64\u6210\u54e1\u5c0d\u65bc\u540c\u7406\u5c0d\u8c61\u7684\u8a8d\u8b58\u5c07\u6703\u6bd4\u55ae\u7d14\u5730\u89c0\u770b\u66f4\u52a0\u6df1\u523b\u3002\u6216\u8005\uff0c\u4f60\u4e5f\u53ef\u4ee5\u5728\u7e6a\u88fd\u5b8c\u6210\u5f8c\u5c07\u5176\u5370\u51fa\u4f86\uff08\u6700\u597d\u5927\u5c0f\u4e0d\u5c0f\u65bcA3\uff0c\u6bd4\u8f03\u770b\u5f97\u6e05\u695a\uff09\uff0c\u4e26\u7531\u7e6a\u88fd\u8005\u5411\u5176\u4ed6\u6210\u54e1\u8aaa\u660e\u7e6a\u88fd\u904e\u7a0b\u4e2d\u767c\u73fe\u7684\u89c0\u5bdf\u6216\u60f3\u6cd5\u3002\u7e3d\u800c\u8a00\u4e4b\uff0c\u5718\u968a\u6210\u54e1\u7684\u5171\u540c\u53c3\u8207\u662f\u6700\u91cd\u8981\u7684\u3002\u6709\u591a\u4eba\u4e00\u8d77\u5354\u52a9\uff0c\u6bd4\u8f03\u80fd\u8b93\u4e0d\u540c\u7684\u60f3\u6cd5\u6fc0\u76ea\uff0c\u5f9e\u800c\u8df3\u812b\u601d\u8003\u6846\u67b6\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7576\u4f5c\u968e\u6bb5\u6027\u7d00\u9304\u4e26\u96a8\u6642\u4fee\u6b63<\/h3>\n\n\n\n<p>\u540c\u7406\u5fc3\u5730\u5716\u53ef\u4ee5\u7576\u4f5c\u4e00\u7a2e\u968e\u6bb5\u6027\u7684\u7d00\u9304\uff0c\u65b9\u4fbf\u4f60\u96a8\u6642\u56de\u60f3\u7c89\u7d72\u559c\u6b61\u4ec0\u9ebc\u3001\u770b\u4ec0\u9ebc\u3001\u807d\u5230\u4ec0\u9ebc\u3001\u611f\u53d7\u5230\u4ec0\u9ebc\u3002\u4f46\u5225\u5fd8\u8a18\uff0c\u793e\u7fa4\u4e26\u975e\u6c38\u4e45\u4e0d\u8b8a\uff0c\u540c\u6a23\u5730\uff0c\u4f60\u6240\u7e6a\u88fd\u7684\u540c\u7406\u5fc3\u5730\u5716\u4e5f\u5fc5\u9808\u5b9a\u671f\u66f4\u65b0\u3002<\/p>\n\n\n\n<p>\u4f60\u61c9\u8a72\u8981\u9694\u591a\u4e45\u66f4\u65b0\u4e00\u6b21\u540c\u7406\u5fc3\u5730\u5716\u5462\uff1f\u5229\u7528\u4e4b\u524d\u63d0\u904e\u7684<a href=\"https:\/\/hsiehchengyi.com\/ja\/blog\/make-community-with-iteration\/\">\u8fed\u4ee3<\/a>\u6982\u5ff5\uff0c\u4f60\u53ef\u4ee5\u7d04\u4e09\u500b\u6708\u5de6\u53f3\u66f4\u65b0\u4e00\u6b21\uff0c\u6216\u8005\u8f03\u70ba\u5f48\u6027\u4e00\u9ede\uff0c\u5728\u793e\u7fa4\u7d93\u71df\u76ee\u6a19\u8b8a\u66f4\u3001\u6216\u662f\u5718\u968a\u88e1\u6709\u4eba\u54e1\u8b8a\u5316\u7684\u6642\u5019\u624d\u9032\u884c\u3002\u66f4\u751a\u81f3\uff0c\u4f60\u9084\u53ef\u4ee5\u5728\u5c0d\u7c89\u7d72\u6709\u65b0\u7684\u89c0\u5bdf\u6642\uff0c\u60f3\u8cbc\u5c31\u8cbc\ud83d\udc4a\uff01<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e38\u898b\u554f\u984c<\/h2>\n\n\n\n<p><strong>Q : \u8981\u756b\u591a\u5c11\u5f35\u540c\u7406\u5fc3\u5730\u5716\u624d\u884c\u5462\uff1f<\/strong><br>\u4f9d\u64da\u4f60\u7684\u4e3b\u8981\u5ba2\u7fa4\u6c7a\u5b9a\u3002\u5982\u679c\u4f60\u7684\u4e3b\u8981\u5ba2\u7fa4\u662f\u8907\u5408\u7684\uff08\u4f8b\u5982\uff1a20\u6b72\u4e16\u4ee3\u4e0a\u73ed\u65cf\u53ca30\u6b72\u4e16\u4ee3\u4e0a\u73ed\u65cf\uff09\uff0c\u90a3\u9ebc\u4f60\u5c31\u9700\u8981\u756b\u8907\u6578\u5f35\u540c\u7406\u5fc3\u5730\u5716\u3002\u9664\u975e\u4f60\u7684\u5ba2\u7fa4\u5df2\u7d93\u8a02\u5b9a\u7684\u5f88\u7cbe\u7d30\uff0c\u5426\u5247\u5927\u591a\u6578\u60c5\u6cc1\u90fd\u9700\u8981\u756b2\u5f35\u6216\u4ee5\u4e0a\u7684\u540c\u7406\u5fc3\u5730\u5716\u624d\u80fd\u6db5\u84cb\u4e3b\u8981\u5ba2\u7fa4\u3002\u4f8b\u5982\uff1a20\u6b72\u4e16\u4ee3\u4e0a\u73ed\u65cf\u820730\u6b72\u4e16\u4ee3\u4e0a\u73ed\u65cf\u7684\u751f\u6d3b\u578b\u614b\u3001\u9762\u81e8\u7684\u554f\u984c\u3001\u8208\u8da3\u3001\u50f9\u503c\u89c0\u80af\u5b9a\u4e0d\u540c\uff0c\u4f60\u4e0d\u80fd\u53ea\u7528\u4e00\u5f35\u540c\u7406\u5fc3\u5730\u5716\u6982\u62ec\u4ed6\u5011<\/p>\n\n\n\n<p>\u756b\u7684\u540c\u7406\u5fc3\u5730\u5716\u8d8a\u591a\uff0c\u4f60\u5c31\u80fd\u8d8a\u7d30\u5fae\u5730\u5340\u5206\u4e3b\u8981\u5ba2\u7fa4\u3002\u7136\u800c\uff0c\u4f60\u4e5f\u4e0d\u9700\u8981\u756b\u5230\u6578\u5341\u5f35\uff0c\u9019\u6a23\u53cd\u800c\u6703\u592a\u904e\u8a73\u7d30\u5730\u805a\u7126\u5728\u7279\u5b9a\u65cf\u7fa4\u8eab\u4e0a\uff0c\u5931\u53bb\u300c\u7d9c\u89c0\u5168\u5c40\u300d\u7684\u7528\u610f\uff0c\u6240\u4ee5\u8a18\u5f97\u9069\u53ef\u800c\u6b62\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Q : \u540c\u7406\u5fc3\u5730\u5716\u7684\u6bcf\u500b\u5340\u584a\u61c9\u8a72\u8981\u5beb\u591a\u6eff\uff1f<\/strong><br>\u7576\u7136\u662f\u8d8a\u591a\u8d8a\u597d\u3002\u96d6\u7136\u6c92\u6709\u898f\u5b9a\uff0c\u4f46\u6211\u81ea\u5df1\u7684\u7d93\u9a57\u662f\u6bcf\u500b\u5340\u584a\u81f3\u5c11\u90fd\u6703\u5beb\u52305\u9ede\u6216\u4ee5\u4e0a\u624d\u6703\u6bd4\u8f03\u6709\u6548\u679c\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Q : \u6211\u8981\u5982\u4f55\u77e5\u9053\u6211\u7684\u540c\u7406\u5fc3\u5730\u5716\u756b\u7684\u662f\u5426\u6b63\u78ba\uff1f<\/strong><br>\u7c21\u55ae\u7684\u5224\u65b7\u65b9\u6cd5\u662f\uff0c\u5982\u679c\u4f60\u756b\u5b8c\u6709\u5c0d\u540c\u7406\u7684\u5c0d\u8c61\u66f4\u52a0\u5168\u9762\u6027\u5730\u4e86\u89e3\uff0c\u90a3\u57fa\u672c\u4e0a\u4f60\u756b\u7684\u5c31\u662f\u6b63\u78ba\u7684\u3002\u6216\u8005\uff0c\u4f60\u4e5f\u53ef\u4ee5\u5c07\u756b\u5b8c\u7684\u5730\u5716\u50b3\u5230<a 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